Tag Archives: Tourism Australia

The recently-concluded India Travel Mission (ITM) 2016 organised by Tourism Australia every year saw a record number of new suppliers from Australia. This year, which was the 14th edition of ITM, there were at least 17 suppliers that had never participated in any sales mission to India before. This included several participants like Scoot, Visit Canberra, Tourism Barossa, Australian Wine Tour Company, Featherdale Wildlife Park, Sand Dune Adventures, Fire Truck Tours, and Wildlife  Coast Cruises, among others. Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, said, “Over the last few years, ITM has proven to be a great learning tool for us to grow and strengthen our travel trade outreach in the country. The new Australian products participating at the ITM this year signifies the growing importance of India as a key market for Australia. Tourism Australia is focusing on the Indian market with increased marketing initiatives to reach out to our target audience. The increasing tourist arrivals from India validates that we are heading in the right direction to achieve our India 2020 Strategic goals.” The destination welcomed over 241,700 Indians as of year ended June 2016. Tourism Australia also used this platform to promote the destination through its virtual reality assets, thus showcasing its latest global campaign on Aquatic and Coastal to the Indian trade attending ITM 2016.

Tourism Australia’s arrival statistics for May 2016 revealed the highest ever visitation in any given month from India to Australia. 27,400 tourists from India visited Australia during the peak school holiday period, an increase of 18 per cent vis-à-vis May 2015, signifying Australia’s rising popularity as a leisure holiday destination amongst outbound Indian travellers. Total arrivals for the year ended (YE) May 2016 were recorded at 238,000, an increase of 8 per cent relative to the same period last year, making India the 9th largest inbound market for arrivals to Australia. For the year ended March 2016, Indian tourists spent A$ 1.14 billion on their Australian sojourn, that saw an increase of 19 per cent over the previous year. A majority of Indian tourists (67 per cent) visited Australia for the purpose of leisure. The average spend for Indian visitors increased by 10 per cent to A$ 5,215. In addition, the average length of stay for all visitors from India was recorded at 65 nights, with a 47 per cent repeat visitation. Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, said, “We are delighted to announce our highest ever arrivals from India. It is a significant and momentous occasion for Tourism Australia to see such a great response from the Indian market. Our marketing activities in collaboration with our key distribution and airline partners, with an increased thrust on digital initiatives, improved air connectivity between the two countries, stability of the Australian dollar, introduction of the pilot electronic lodgement of visa applications program, have been key factors in boosting travel to Australia. By 2025, we expect India to be among the top five markets for Tourism Australia.” The Tourism …

India is the eighth best source market for Tourism Australia, said Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia. He added, “We crossed the 200,000 arrivals landmark in 2015, A$ 1 billion spend, and improved our ranking to be the eighth-largest inbound market for Australia from 11th rank in 2014. The Tourism Forecasting Committee (TFC) is predicting 245,000 visitors from India for 2015-16 and a 12 per cent increase over 2014-15.” There were 187,000 visitors from India in the first 10 months of 2015, bringing the total for the year-ended October 2015 to 2,27,000; an increase of 18 per cent relative to the same period last year. For the year ended September 2015, Indian visitors contributed A$ 1.1 billion to the Australian economy; an increase of solid 34% over the previous year. Tourism Australia has unveiled its latest advertising campaign in collaboration with its key distribution partners – Cox & Kings, Mercury Travels, Kesari, MakeMyTrip, Yatra, TUI, Vacations Exotica, Kulin Kumar Holidays and SOTC. The integrated advertising campaign will retain the brand theme ‘There’s Nothing like Australia’ and put the spotlight on the country’s attractions.