Tag Archives: Tourism Authority of Thailand – Mumbai

The Royal Thai Consulate-General in Mumbai, the Tourism Authority of Thailand in Mumbai, and the International Institute for Peace through Tourism (IIPT) successfully hosted a remarkable event titled “Promoting Peace Through Tourism with Thailand and IIPT” on World Peace Day at IFBE, Mumbai. The event, held in celebration of the United Nations International Day of Peace, highlighted the critical role tourism can play in fostering global peace and understanding. The event brought together a diverse group of guests, including the Consul Generals of various countries, distinguished dignitaries, travel agents, airline managers, influencers, hotel managers, and other key players from the tourism industry. The gathering started with a seminar by distinguished speakers to raise awareness about the potential of every tourist to act as an ambassador of peace, promoting harmony among people of different cultures, races, and religions. Ajay Prakash who assumed global Presidency of IIPT in September 2023 spoke eloquently on the power of Tourism to connect people across all boundaries of race, religion or nationality and urged the travel industry to join hands to realise this higher paradigm of Tourism by encouraging all travellers to travel with an open mind and a gentle heart, with respect for their hosts, embracing the diversity they encounter, and encouraged them to adopt and propagate the IIPT Credo of the Peaceful Traveller. Attendees also participated in a range of activities including the “Peaceful Voices” and “Peaceful Messages” campaigns, where guests shared their thoughts on how tourism can inspire understanding and unity across borders. The event also underscored the importance of responsible tourism, encouraging participants to embrace sustainable and green travel practices that help preserve the environment. One of the most exciting aspects of …

The Tourism Authority of Thailand (TAT) offices in Mumbai and Delhi took its the fourth edition of its B2B event ‘Luxurious Pleasure’ to four cities of Mumbai, Delhi, Ahmedabad and Kolkata. First held in 2013, Thailand’s ‘Luxurious Pleasure’ roadshow series is an addition to its staple annual roadshow and focuses on high-end holidays such as holidays on private islands and helicopter rides. Explaining Thailand’s focus on luxury, Soraya Homchuen, Director, Tourism Authority of Thailand – Mumbai, said, “Our two-city initiative is now a four-city show with Bengaluru, Kolkata and Ahmedabad now in the fray. We have noticed visible changes in buying behavior. This includes a growth in the number if travellers opting for five-star hotels and villas and a good response to market promotions with prices in the range of Rs 80,000 to Rs 150,000 for a week-long holiday. Today about 25 per cent of the Indian market is checking into luxury hotels and above (villas, private islands and yachts) and this is up from barely 10 per cent when TAT first launched its campaign to target the luxury segment. It is about strategy, sustainability and streamlining the industry with quality as a focus.” Thailand welcomed 1.06 million Indian travellers in 2015 and expects to cross 1.1 million in 2016, having hit over 700,000 Indian arrivals by August already. Homchuen added that TAT wants to grow high-end’s share of the pie by another five per cent. A change in the ratio of men: women travellers is also part of the goal. “Women comprise 23 per cent of the market currently and for this year we would like to bring this up to 30-35 per cent,” she said.