Thailand hosts 4-city luxury roadshow in India

SorayaHomchuen, TAT MumbaiThe Tourism Authority of Thailand (TAT) offices in Mumbai and Delhi took its the fourth edition of its B2B event ‘Luxurious Pleasure’ to four cities of Mumbai, Delhi, Ahmedabad and Kolkata. First held in 2013, Thailand’s ‘Luxurious Pleasure’ roadshow series is an addition to its staple annual roadshow and focuses on high-end holidays such as holidays on private islands and helicopter rides. Explaining Thailand’s focus on luxury, Soraya Homchuen, Director, Tourism Authority of Thailand – Mumbai, said, “Our two-city initiative is now a four-city show with Bengaluru, Kolkata and Ahmedabad now in the fray. We have noticed visible changes in buying behavior. This includes a growth in the number if travellers opting for five-star hotels and villas and a good response to market promotions with prices in the range of Rs 80,000 to Rs 150,000 for a week-long holiday. Today about 25 per cent of the Indian market is checking into luxury hotels and above (villas, private islands and yachts) and this is up from barely 10 per cent when TAT first launched its campaign to target the luxury segment. It is about strategy, sustainability and streamlining the industry with quality as a focus.” Thailand welcomed 1.06 million Indian travellers in 2015 and expects to cross 1.1 million in 2016, having hit over 700,000 Indian arrivals by August already. Homchuen added that TAT wants to grow high-end’s share of the pie by another five per cent. A change in the ratio of men: women travellers is also part of the goal. “Women comprise 23 per cent of the market currently and for this year we would like to bring this up to 30-35 per cent,” she said.
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