Tag Archives: Tourism Authority of Thailand

The Thailand Convention and Exhibition Bureau (TCEB), in collaboration with Visa International (Thailand) Company Limited, Tourism Authority of Thailand (TAT), Thai Airways, Thai Smile Airways Company Limited, and Department of International Trade Promotion, Ministry of Commerce, has launched the Spice Up Thailand 2017 campaign for the fourth consecutive year. The campaign offers special privileges for MICE travelers, such as 10 per cent hotel discounts, 50 per cent discounts for car rentals and airport transfers, Bt500 cash coupons for shopping, 25 per cent restaurant discounts, and 50 per cent off golf course green fees. In addition, other hotel, shopping, dining, wellness, activity and transportation promotions have been made available.  In 2017, the Spice Up Thailand Campaign is working in alliance with registered organizations with more than 60 exhibitions in total. Nopparat Maythaveekulchai, President,  TCEB, said,  “Promoting MICE-related business through adopting an online marketing strategy has been a significant tool applied by TCEB, aimed to boost the domestic and international market of MICE travelers. Consistent with the government’s Digital Economy policy, this will drive the growth of Thailand’s MICE industry, while also supporting the overall economic growth of the country.” TCEB has developed the Spice Up Thailand campaign together with five partners in order to promote and create awareness of the MICE industry overseas, as well as delivering a first-class experience to MICE travelers; in turn,  help to increase spending and encourage MICE travelers to extend their stay in Thailand. The campaign has been carried out for the previous three years and is continuously developing in terms of adding new privileges for domestic MICE travelers, and targeting the MICE industry in Asia, specifically CLMV (Cambodia, Laos, Myanmar and Vietnam) countries. In the previous year, …

The Thai Government has decided to extend the tourist visa fee exemption scheme, initially available from November-February, 2017, by an additional six months, informed Srisuda Wanapinyosak, Deputy Governor for International Marketing (Asia and South Pacific), Tourism Authority of Thailand. “Visa applications from the Indian market grew by almost 200 per cent during the visa fee exemption scheme’s initial duration. Hence, it was decided to extend the scheme for six months.”

In 2016, Thailand welcomed 1.19 million Indian travellers, as per the recent numbers released by Department of Tourism, Thailand, and for 2017, the target is 14 per cent increase in revenue and eight per cent increase in footfalls expected from India alone. This was revealed by Soraya Homchuen, Director, Tourism Authority of Thailand, Mumbai. “The focus destinations this year will be mainly the local communities along with Chiang Mai, Krabi, Trat and Bangkok. While Thailand is a thriving modern nation that offers luxury and comfort of the 21st century, it’s the unique Thai traditions and attractions that are often most memorable for visitors. In 2017, Tourism Authority of Thailand (TAT) aims to offer ‘Value for Experiences’ to travellers coming to the Kingdom by focusing on ‘Unique Thai Local Experiences’. On a global scale, India is ranked sixth in terms of tourist arrivals in Thailand,” she revealed. TAT has announced the theme for 2017 – ‘Discover Unique Local Experiences’. The objective behind this campaign is to promote Thailand as a wealth of cultural heritage with a competitive edge in the travel and tourism sector. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing (Asia and the South Pacific) and brand ambassador Anusha Dandekar attended the event. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing (Asia and the South Pacific) said, “India has always been one of the significant markets for us as each year we see an increase in the footfalls. This year too we are expecting a phenomenal growth of 8 per cent. When you visit Thailand, you always discover something new and unique which makes you want to visit the kingdom time and again. This year, with Discover Unique Local …

The Tourism Authority of Thailand (TAT) announces the 37th edition of Thailand’s largest domestic tourism fair- the Thailand Tourism Festival (TTF), which will be held at Bangkok’s Lumpini Park. TTF will highlight some of the fun and fascinating attractions that can be enjoyed by local and international tourists travelling in the kingdom with free admission. The festival, which coincides with Chinese New Year 2017, will be held during 25-29 January, 2017, and is expected to attract over 650,000 visitors with 90 per cent of these visitors predicted to travel in Thailand in 2017. These trips could generate up to 400 million Baht in revenue. Soraya Homchuen, Director of the Tourism Authority of Thailand in Mumbai, said, “Thailand Tourism Festival will give all our tourists and travellers something to look forward to in the New Year. The festival will see Lumpini Park transformed into a mini representation of the kingdom with replicas of landmarks and instances of cultural events from all the regions along with musical performances and Thai cuisine.” At the TTF 2017, activities will be organised with 10 zones that highlight ‘Thainess’ from the five main regions of Thailand – the North, Northeast, East, South and Central regions. Each of the zones will have demonstrations of the local culture and cuisine. The ten zones at the Thailand Tourism Festival include Botanical Gardens, Discover Thainess in Five Regions, Unique Culinary delights, TAT Zone, TAT Recommended routes, Outdoor Fest to introduce new style of travelling, Main stage with performances, China Town, Geology Zone and Selfie zone. Also at the TTF 2017, eco-friendly activities; such as, recycling will be promoted via fun games. This is aimed at moving Thailand’s tourism industry towards …

Tourism Authority of Thailand (TAT) expects around 13,200 travellers for the New Year holiday period for which a series of celebrations are in store. To memorably celebrate the nation’s Thainess and to incorporate tributes to the Thai monarchy as well as the happiness of the Thai people into the New Year celebrations this year, a traditional candle lighting and prayer ceremony, called Sang Thien Haeng Siam or Candlelight of Siam, will take place at Bangkok’s Sanam Luang and various locations nationwide and overseas on 31 December. Soraya Homchuen, Director of the Tourism Authority of Thailand in Mumbai commented, “Thailand will usher in 2017 with ‘the Candlelight of Siam’, which is a traditional ceremony that aims to encourage Thai people to preserve important features of Thai society, especially the nation, religion, and the monarchy. We would like to extend an invitation to our guests from India to join us for this ceremony and get an experience of a lifetime.” Globally, TAT expects to welcome around 375,000 international arrivals, up by five percent during the New Year holiday period (31 December, 2016 – 3 January, 2017), generating tourism revenue of around 55.5 billion Thai Baht or up by 12 percent from last year.

The Tourism Authority of Thailand (TAT) offices in Mumbai and Delhi took its the fourth edition of its B2B event ‘Luxurious Pleasure’ to four cities of Mumbai, Delhi, Ahmedabad and Kolkata. First held in 2013, Thailand’s ‘Luxurious Pleasure’ roadshow series is an addition to its staple annual roadshow and focuses on high-end holidays such as holidays on private islands and helicopter rides. Explaining Thailand’s focus on luxury, Soraya Homchuen, Director, Tourism Authority of Thailand – Mumbai, said, “Our two-city initiative is now a four-city show with Bengaluru, Kolkata and Ahmedabad now in the fray. We have noticed visible changes in buying behavior. This includes a growth in the number if travellers opting for five-star hotels and villas and a good response to market promotions with prices in the range of Rs 80,000 to Rs 150,000 for a week-long holiday. Today about 25 per cent of the Indian market is checking into luxury hotels and above (villas, private islands and yachts) and this is up from barely 10 per cent when TAT first launched its campaign to target the luxury segment. It is about strategy, sustainability and streamlining the industry with quality as a focus.” Thailand welcomed 1.06 million Indian travellers in 2015 and expects to cross 1.1 million in 2016, having hit over 700,000 Indian arrivals by August already. Homchuen added that TAT wants to grow high-end’s share of the pie by another five per cent. A change in the ratio of men: women travellers is also part of the goal. “Women comprise 23 per cent of the market currently and for this year we would like to bring this up to 30-35 per cent,” she said.

The Tourism Authority of Thailand has announced that Bangkok’s Grand Palace is reopening its doors to tourists and visitors from November 1, 2016. Thailand is officially on a mourning period from October 14, 2016 to November 14, 2016, in remembrance of His Majesty King Bhumibol Adulyadej. However, it has announced that it will be business as usual and the mourning period will have no impact on travel plans of visitors. Nevertheless, the Tourism Authority of Thailand (TAT) has recommended travel agents and visitors to Thailand to check their bookings as well as monitor the local media and government announcements for updates before travelling. Soraya Homchuen, Director, TAT Mumbai said, “There will be some restrictions to tourist movements near the Grand Palace which is the official residence of the King as the Thai people will be gathering there to offer condolences to the king. The Ministry of Tourism & Sports (MoTS) along with the TAT has assured that most cultural, traditional and MICE events will still go on as per schedule with some minor adjustments. MoTS has ensured that all events and festivals, including sports tournaments and cultural traditions will go ahead as scheduled though tourists will have to maintain a sense of respect and appropriateness. Indians have become tremendously savvy with checking on the on-ground situation in Thailand rather than falling for the odd sensationalist report that might crop up. We look forward to celebrating 1.1 million arrivals by the end of the year.” For tourists, the Grand Palace is open every day from 08.30 to 15.30 hrs. Tourists and visitors are advised to enter and exit at the Wiset Chaisri Gate only.

Tourism Authority of Thailand’s offices in Mumbai and Delhi are in the midst of a four-city roadshow. TAT Delhi began the roadshow with Raipur on August 18 and Bhubaneshwar (August 20) while TAT Mumbai will take the annual initiative to the travel trade in Hyderabad (August 22) and Pune (August 24). “We are taking the Thailand product beyond metros because we are also experiencing huge traffic and interest from these cities,” says Soraya Homchuen, director, TAT Mumbai office. “The focus of the roadshow will be new segments and new regions. In Mumbai, Delhi, Bengaluru, Chennai and Kolkata we have already announced our focus on families, women-only holidays, bachelorette parties and luxury-seekers. We have already begun to see traction for new regions such as Chiang Mai, Chiang Rai, Hua Hin, Kanchanaburi, Rayong, Koh Samet, Koh Chang, Koh Samui and Koh Phangan,” adds Homchuen. The Amazing Thailand roadshow will see over a dozen suppliers visit all four cities. Sellers will be briefed on each city’s unique needs and way of doing business, along with demand-related information, trends and connectivity to ensure that they are on the same page as the travel trade who will attend the roadshow. “The focus of the roadshow will be new segments and new regions. In Mumbai, Delhi, Bangalore, Chennai and Kolkata we have already announced our focus on families, women-only holidays, bachelorette parties and luxury-seekers in a clear shift away from bachelor parties and budget holiday makers. Additionally we have showcased and begun to see traction for new regions all over Thailand such as Chiang Mai, Chiang Rai, Hua Hin, Kanchanaburi, Rayong, Koh Samet, Koh Chang, Koh Samui and Koh Phangan,” adds Homchuen. She and the team …

A total of 79 buyers from India have registered till date for the 15th Thailand Travel Mart Plus Amazing Gateway to the Greater Mekong Subregion to be held for the first time in the northern Thai capital of Chiang Mai between June 8-10, 2016. This is currently the highest number and is projected to grow further before the registration deadline ends on March 15, 2016. Opened for the first time to ASEAN national tourism organisations, the event had registered 321 buyers of whom 142 were first timers, and 305 exhibitors of whom 72 were first timers, as of February 11 surpassing the last edition’s count of 258 sellers and 49 first-timers recorded in March 2015. Tourism Authority of Thailand (TAT) Governor Dr. Yuthasak Supasorn commented, “Such a large turnout of both buyers and sellers will help us meet one of the most important criteria cited by both sides in their feedback forms, which is to meet new people.” TAT is expecting 400 buyers from 50 countries.