Tag Archives: VisitBritain

VisitBritain’s ‘Destination Britain Middle East & Asia’ trade mission has kicked off in Bengaluru. The three-day event saw prescheduled successful B2B meetings between 37 suppliers from the UK and over 70 buyers from India, GCC, Korea and Japan. The event also provided an opportunity to learn the trends driving outbound travel.

Louise Bryce, VisitBritain’s Partnerships Director, said, “There is pent-up demand within the Indian market, but trade relationships, economic, political, and cultural ties, and 1.6 million people with Indian heritage that live in the UK is really helping to support that growth.”

Louise Bryce, Partnerships Director, VisitBritain, from our London office said, “The Indian market one of the markets that is fueling the general recovery of the tourism to UK. A 764 million pounds spent from the market in 2022, which is forecasted to turn into billion pounds”.   

VisitBritain’s first trade aims to display Britain as a prime destination. Destination Britain India, taking place in Delhi from 19-21 November, will gather British suppliers and 75 Indian buyers for business interactions, featuring travel partners from across Britain.

Shuja Bin Mehdi, B2B Manager- India , VisitBritain, has said that this year they have seen very good numbers coming in from Jan to March. “We hope to break all records of 2019 and 2022 this year of visitation from India,” he adds speaking about ease in visa processing.

Shuja Bin Mehdi, B2B Manager – India, VisitBritain, has said that they are using sports as a hook to showcase the popular destinations with Indian Experience-Seekers, such as London, Manchester, Liverpool & Lake District. “We are also keeping the spotlight on West Midlands region who were hosts to the Commonwealth Games recently, with Birmingham as the gateway to the heart of England,” he added.

Shuja Bin Mehdi, B2B Manager – India, VisitBritain, has shared that with the England Expert e-learn platform, they are addressing product development for England & showcasing gateway cities in order to drive regional dispersal.

Vishal Bhatia, Country Manager, VisitBritain- India has shared that they have launched The VisitBritain England Expert e-learn platform, in partnership with TravTalk. “The objective is to educate, familiarise and equip our industry partners with destinations across England, priority focus being on the West Midlands region & London,” he said

VisitBritain has launched the ‘GetReadyForBirmingham’ campaign with TravTalk to promote West Midlands, England region, using the upcoming Birmingham 2022 Commonwealth Games as a hook. Log on to www.GetReadyForBirmingham.com and get clicked at the virtual photo booth offering the most scenic backgrounds in West Midlands, which is playing host to the games.

VisitBritain organised high-tea for the trade in Delhi to apprise them on the various offerings of West Midlands and Birmingham, which will be hosting the Commonwealth Games 2022. Shuja Bin Mehdi, B2B Manager – India, VisitBritain, says they will be doing promotions on the lines of the cricket World Cup. Moving forward, more promotional campaigns and familiarisation trips are on the cards for the trade.