Tag Archives: VisitBritain

Ankush Nijhawan, MD, Nijhawan Group, an avid cricketer himself, reveals that he had a great experience when in 2019 he got to witness India play Australia at the Oval and India play Pakistan at Old Trafford. “I think it’s a must for everybody to watch cricket in the UK. The VisitBritain Cricket Carnival is exciting, especially because people can play it on an App, and technology is something everybody is used to today.” To play, register on http://bit.ly/VisitBritainCricketCarnival or contact vartik.sethi@ddppl.com or +91 83684 28139.

Speaking exclusively to TravTalk on the sidelines of the annual five-day global trade event ExploreGB, Sally Balcombe, CEO of VisitBritain, said, “We expect 2022 to be a stellar year. The event will see around 30 buyers from India this year and we are expecting huge numbers from India when international travel resumes. India is one of the fastest growing markets for us.”

Shuja Mehdi, B2B Manager – India, VisitBritain, shares that VisitBritain Cricket Carnival Season-1 allows travel trade to play virtual and win actual. “Prizes range from shopping vouchers to UK trips, including hotel stays across Lake District and other parts of North England. The grand prize is two tickets for India v/s England at Old Trafford Cricket Ground, Manchester, in the hospitality lounge.”

Tricia Warwick, Director, Asia-Pacific, Middle East and Africa for VisitBritain, said that India is a huge tourism opportunity for Britain. “It is a priority market for Britain and forecast to generate more than 22 million outbound visits globally by the end of 2020, with inbound tourism from India to the Britain looking set to continue to increase by +50 per cent visits and +64 per cent spend between 2018 and 2025. According to the International Passenger Survey results for the first nine months from January to September, 2019, visitors from India to Britain set new records for visits and spend. Overall, there were a record 452,000 visits from India to the UK in those months in 2019, up 13% year on year. Those visitors spent a record £499 million, up 44% on January –September 2018,” she confirmed.

VisitBritain India has partnered with Reliance JIO to promote tourism to Britain, as the date gets closer to the biggest celebration of Cricket, which will be hosted by England and Wales. VisitBritain and Reliance JIO have created a five-part Travelogue series with celebrity and social media influencer Tridha Choudhury to promote the best of Britain, which shows her travelling around the country experiencing the culture, food and drink as well as its sporting offer. The series is scheduled to be aired on JIO TV from January 21-25, 2019. Tricia Warwick, Director, APMEA, VisitBritain, said, “India is a very important market for VisitBritain and we want the UK to be the number one destination globally for Indian travellers. A shared passion for cricket is a very strong connection between our countries. With this year’s ICC Cricket World Cup being hosted by England and Wales, it provides us with a fantastic and valuable opportunity to promote our associated destinations and tourism activities as well as the amazing experiences that Indian travellers can only have in Britain. We are working with partners in India including tour operators, OTAs, content partners and airlines to amplify our marketing reach and convert the aspirations to visit Britain this year into bookings, promote regional destinations and make it easier for visitors to explore more of our nations and regions. It is a great time to book a trip.”

Edwin UK concludes with the B2B networking event which included the northern England suppliers and the Indian Travel Trade from tier II and III cities. The event was successful with over 900 meetings. As they all were the owners/decision makers of the company, it was an eye opener session for the suppliers who met the Indian trade and understood more about the Indian market travel needs and food habits. Throughout the event, all the partners made sure the itinerary was designed as per the needs of the Indian clientele. Commenting on the occasion, Harmandeep Singh Anand, Managing Director, Global Panorama Showcase and Edwin, said, “We are happy with the outcome. Our target was met and it was achieved in a very short span of time. It was an elite programme and the partners VisitBritain, Marketing Manchester, Oman Air – Airline Partner and Trawelltag were all in full support of the event. We concluded with over 900 meetings today during B2B session.”

The latest official figures from VisitBritain record 562,000 visits from India to the UK in 2017, up 35 per cent on the previous year, with Indian travellers spending a record £454 million in the UK last year, an increase of 5 per cent on 2016. Tricia Warwick, Director – Asia Pacific, Middle East and Africa, VisitBritain, said “India is a very important market for VisitBritain and it is fantastic that more people than ever are travelling and enjoying experiences that you can only have in Britain, from the exciting and contemporary culture to innovations in food and drink, from exploring the stunning countryside to the vibrancy of its cool cities.” “Britain is offering great value for visitors from India and we are working hard with partners including tour operators and airlines to make it easier to book and explore more of the country, inspiring more visitors to travel right now,” she said. VisitBritain is also inspiring visitors from India to put the UK at the top of the list as their must-visit destination through its ‘Find Your GREAT Britain, I Travel For…’ digital campaign launched earlier this year.  

Cox & Kings has collaborated with VisitBritain to promote Great Britain in India. The joint marketing collaboration will publicise Great Britain through advertisements and contests in the Indian market. The campaign focuses on the varied offerings of Great Britain including its signature Rail Journeys, delectable cuisine and experiential tours. To popularise the campaign further and garner participation across digital platforms, a unique contest with hashtags #LoveToTravel and #ExploreFourCorners were launched. Cox & Kings along with VisitBritain rolled out the #LoveToTravel contest to encourage travellers to share their travel experience on social media. Special prizes including a free trip to Great Britain were announced for those with the most innovative travel video and pitch. Karan Anand, Head, Relationships, Cox & Kings said, “Indians love Great Britain for its picturesque countryside and most alluring experiences. We bring to our clientele a wide range of travel experiences that largely remain undiscovered. The campaign has successfully attracted the attention of the discerning travellers in India. We are glad to promote Great Britain not only as a summer destination but a year-round one.” VisitBritain’s Interim Director APMEA Tricia Warwick, said “VisitBritain is excited to continue our global partnership with Cox & Kings and further raise Britain’s profile as a great place to visit for Indian tourists.”  

ExploreGB 2018, the two-day flagship event which brings together Britain’s travel trade with international buyers from key inbound markets, kicked off at Metro Radio Arena, Newcastle on March 1. ExploreGB brings together 310 suppliers and 287 hosted buyers along with 16 international media from 40 countries. From India, 23 buyers are participating at the event. Delivering the welcome address, Carol Dray, Commercial Director, VisitBritain, talked about Newcastle Gateshead being a modern city with a fantastic art scene and some first-class conference facilities. The year 2017 has seen great growth numbers from long haul markets for Britain with the growth being driven by holiday visitors, while business visits have seen a decline of -4 per cent.

VisitBritain has launched ‘Find Your GREAT Britain, I Travel For’, a digital marketing campaign with UK Minister of State for Trade and Export Promotion Baroness Rona Fairhead, as part of the India-UK Createch Summit in Mumbai. The event was attended by more than 200 delegates from the travel trade industry across India, 50 UK businesses representing transport, technology, healthcare, film and music and a further 150 Indian businesses from a variety of industry sectors. Sally Balcombe, Chief Executive, VisitBritain said, “India is an important inbound tourism market and a huge opportunity for VisitBritain. Our new campaign builds on the strong growth we have seen in visits from India by showcasing that Britain is bursting with fun activities, adventure and new experiences to come and discover right now.” The first phase of VisitBritain’s campaign is rolling out from February 7 for eight weeks with the launch of short films across Facebook and Instagram in India. Research by VisitBritain shows the powerful influence social media has in positioning Britain as a destination of choice for international visitors. The ‘Find Your GREAT Britain, I Travel For’ marketing campaign is part of the UK Government’s global GREAT Britain campaign, which showcases the very best of what Britain has to offer as a place to visit, study and do business.