Tag Archives: Yogendra Tripathi

In his address on World Tourism Day, Yogendra Tripathi, Secretary – Tourism, said that this year’s global theme of rural tourism laid out by the UNWTO is in the right context and has come at the right time. “In a country as diverse as India where a significant number of people are deeply rooted to the villages, it is both an opportunity as well as a necessity that tourism develops itself and in turn develops rural communities. Rural tourism in India has significant potential, considering rich cultural and historical heritage, variety in ecology and terrains, as well as places of natural beauty spread across the country,” he said.

Yogendra Tripathi, Secretary, Ministry of Tourism, has said that after the Government has laid out SOPs for tourism stakeholders, including hotels and restaurants, as well as changing the definition of MSMEs for this sector, the MOT will now be coming up with more detailed operational advisories for tourism stakeholders and states, to ensure that operations happen smoothly and consumers are confident of using their services. “We have been in discussions with the stakeholders and we have been taking inputs regarding what they feel is the right way of starting operations. We shared our inputs when the SOPs were being finalised by the Ministry of Health and Family Welfare. As the next step, to further give confidence to the state governments and industry stakeholders, we will be further be coming up with detailed operational advisories. These will be more operational advisories to help the stakeholders in ensuring that their operations happen smoothly on one side, and this would also give more confidence to the consumers that our stakeholders would be operating, not only as per SOPs, but would be following very detailed functional operational advisories. Therefore, it should help in building confidence not only among the people who are going to do the business, but also among the people who are going to use the services. We are in the final stages of doing that,” he shared.

While the tourism industry was disappointed with the sector not being mentioned in the stimulus package announced by the finance minister, Yogendra Tripathi, Secretary – Tourism, Government of India, has said that the new definition of MSME, which has removed the differentiation between manufacturing and services sector MSMEs, shall benefit tourism as 70-80% of the sector falls under MSME. “Throughout my tenure, I have been hearing from the industry that 70-80 per cent of the stakeholders in tourism fall under the MSME category. The biggest announcement under Atmanirbhar Bharat programme was pertaining to the MSMEs. Hence, we have clarified to the industry that the biggest announcements are there for them as well. The fact that the differentiation of definition between the manufacturing and the services sector MSME, which has been removed and the caps which have been changed for the services sector MSMEs, like tourism sector MSMEs, shall bring benefits. It’s not just the benefits which have been given, but it also further expands the scope of the tourism industry, to be part of the MSME definition and to take the benefits, which are due under the MSME category of Atmanirbhar Bharat announcements. I believe that the industry has started understanding that because they are now bringing out 1-2 difficult areas wherein the tourism industry may not get the kind of benefits it has been expecting. We are bringing up those difficulties to the appropriate authorities to see if we can resolve them, so that more benefits reach out to the MSME tourism industry,” he said.

The Ministry of Tourism (MOT) held a virtual conference with the tourism and hospitality sector associations of the industry recently, which was led by Yogendra Tripathi, Secretary Tourism, MOT, along with senior officials of the Ministry. The Associations represented through remote conferencing were FAITH, CII, FICCI, PHDCCI and IMAI. The industry put forth a number of ideas and suggestions for tiding over the crisis created by COVID-19 in the sector of tourism and hospitality. The Ministry on its part shared the concerns and assured the associations that the government is very much with them in this grim hour and that they would work towards the suggestions put forth. There would be a lot of thrust on promoting domestic tourism was a common takeaway. MOT is using its social handles to create awareness of the need to stay at home safe in the period of lockdown and prepare to travel once the world opens up. In the meantime, the course modules of the Institutes of Hotel Management are being held online and faculty and students are using technology to remain abreast with their course curriculum.

The theme of the Indian delegation at FITUR will be ‘Finding the Incredible You’, revealed Rupinder Brar, Additional Director General, Tourism. The delegation will be led by Yogendra Tripathi, Secretary, Tourism. To be held from January 22-26, 2020, FITUR is an important market for India. Speaking about the same, Brar said, “Spain is an important market and is itself one of the top countries visited by Indians. So, these are occasions also for us to learn best practices of other counties that come into these events. We look forward to that. As far as showcasing India is concerned, the theme remains ‘Finding the Incredible You’. The idea behind the campaign is that there is so much within us that is not exposed and India is a place that allows you to visit the places and also discover yourself. I am sure that there is so much of spirituality and mysticism attached to India, along with the modernity that is a part of our lives now, we have a unique quality as a country. We are lapping up all the modern technologies, being a cutting edge nation and yet we are carrying along with it all our traditions that are coming to us from thousands of years. That is the USP of our country, and we are looking forward to showcasing that in FITUR also. The Indian delegation is being led by Secretary, Tourism, and he shall be accompanied by the officers of the departments, and the officers that are in Europe will also be part of the delegation.”

  Around 300 delegates from 28 countries attended PATA Adventure Travel and Responsible Tourism Conference and Mart 2019 (PATA ATRTCM) in Rishikesh, Uttarakhand. The event, organised by the Pacific Asia Travel Association (PATA) and hosted by Uttarakhand Tourism Development Board, brought together international experts at the forefront of the adventure travel industry from both the private and public sectors to discuss issues and opportunities in travel and tourism. Delegates heard from a diverse line-up of speakers at the one-day conference on the theme ‘Rejuvenate Your Soul Through Travel’. The thought leaders, innovators and pioneers, who are shaping the emerging landscape of the adventure travel and responsible tourism industry, examined various conference topics that covered ‘Rejuvenating Your Soul Through Travel’, ‘Storytelling to Sell Travel on Instagram’, ‘Using Sustainability to Future-Proof Our Destination’, ‘Trends to India’, ‘Creating Experiences that are Regenerative’, ‘Marketing to the New Adventure Travellers’, ‘Tourism as a Tool for Rejuvenation’, ‘A Special Story of Indian Rejuvenation’ and ‘Sustaining our Souls: Vision-Driven Leadership in Adventure Tourism’. The conference was opened by Dilip Jawalkar, IAS, Secretary Tourism, Religious Affairs and Culture Department, Government of Uttarakhand; Suman Billa, Joint Secretary, Ministry of Tourism; Yogendra Tripathi, IAS, Secretary, Ministry of Tourism, and Satpal Maharaj, Minister of Tourism, Uttarakhand. Dr Mario Hardy, CEO, PATA noted, “The event aims to be a catalyst for generating new ideas and improving collaboration between public and private sector organisations. By bringing together such a dynamic and diverse group of speakers, we hoped to highlight the need to discuss, analyse and share various ideas with both the public and private sector in planning, building and promoting a responsible travel and tourism industry.” The B2B mart welcomed 47 seller organisations from 10 destinations and 44 buyer organisations …

Showcasing the diversity of handicrafts, handlooms and cultural fabric of India, the 33rd Surajkund International Crafts Mela, 2019 gets underway from February 1-17 at Surajkund Mela Ground, Faridabad. Speaking at a press meet for the event, Yogendra Tripathi, Secretary, Ministry of Tourism and Chairman, Surajkund Mela Authority said, “Tourists today are looking for immersive experiences and the 33rd Surajkund International Crafts Mela provides that very culturally enriching experience for visitors. We have craftspersons from all over India with participants from 30 countries.” Other dignitaries present at the event included Vikas Yadav, Managing Director, Haryana Tourism Corporation and Chief Administrator, Surajkund Mela Authority; Vijai Vardhan, Additional Chief Secretary, Department of Tourism, Government of Haryana and Vice Chairman, Surajkund Mela Authority. The event is organised by Surajkund Mela Authority and Haryana Tourism in collaboration with Union Ministries of Tourism, Textiles, Culture and External Affairs. Maharashtra has been chosen as Theme State for the 33rd Surajkund International Crafts Mela 2019. A large number of renowned national and international folk artistes and cultural groups will present day performances at open-air theatres located in the Mela premises. The multi-cuisine food court provides ethnic cuisines from all over the world.

Minister of State (I/C) for Tourism, K J Alphons recently handed over a Memorandum of Understanding under the ‘Adopt a Heritage’ project to Resbird Technologies for development of a mobile audio guide app for five iconic sites. The five iconic sites for which the mobile Audio Guide App is to be developed are Amer Fort (Rajasthan), Kaziranga (Assam), Colva Beach (Goa), Kumarakom (Kerala) and Mahabodhi Temple (Bihar). During the function, Alphons also handed over the Letters of Intent to seven shortlisted agencies for consideration under the project in the presence of Tourism Secretary, Yogendra Tripathi. These agencies would become ‘Monument Mitras’ through the innovative concept of ‘Vision Bidding’, which will give them the opportunity to associate their CSR activities with a heritage site if the Vision Bid is selected. The ‘Adopt a Heritage: Apni Dharohar, Apni Pehchaan’ project is a collaborative effort between the Ministry of Tourism, Ministry of Culture and Archaeological Survey of India (ASI), and State/UTs Governments. It aims to involve public sector companies, private sector companies and corporate citizens/individuals to take up the responsibility for making our heritage and tourism more sustainable through development, operation and maintenance of world-class tourist infrastructure and amenities at ASI/ State heritage sites and other important tourist sites in India.  

The Federation of Associations in Indian Travel and Hospitality (FAITH) recently organised a farewell dinner for Rashmi Verma, Former Secretary, Ministry of Tourism, at the ITC Maurya, New Delhi. Verma superannuated from her position on November 30, 2018. Thanking her for her contribution to the inbound industry, Subhash Goyal, Secretary General, FAITH, said, “Rashmi Verma has been a great support to the industry in her tenure and has been instrumental in taking many initiatives during her tenure that have proven to be a gamechanger for the industry. The number of Foreign Tourist Arrivals (FTAs) to India crossed the 10 million mark during her tenure. She was a great support for organising the first India Tourism Mart (ITM) in New Delhi recently. She was also a call away for all of us whenever there was an issue plaguing the industry. It has been a pleasure for the industry to work with her and we would like to thank her for being a constant support for all of us.” Also present on the occasion was Yogendra Tripathi, Secretary, Ministry of Tourism, who has succeeded Verma recently. All the presidents and senior members of the associations that are part of FAITH were also present at the event.

Yogendra Tripathi, the newly-appointed Secretary, Ministry of Tourism, Government of India, marked his presence at the special luncheon organised by Indian Association of Tour Operators (IATO) to bid farewell to Rashmi Verma, Former Secretary, Tourism on her superannuation from the post. Pronab Sarkar, President, IATO, thanked Verma for her support and welcomed Tripathi on behalf of the association. Addressing the members, Tripathi said that he is aware of the contributions of his predecessor for the industry and is hopeful to take the industry voice to the government in the same manner. “There are always unresolved issues, as well as new problems and agendas for the industry. I believe that the Tourism Secretary is nothing but an advocate for the tourism industry. Apart from what we do indirectly, what we do directly is primarily promotional, which is also supporting the industry one way or the other. It is our job to support the industry, and we will continue to do that,” he added.