Thailand launches new campaign for 2018

The Tourism Authority of Thailand (TAT) has launched its new campaign ‘Amazing Thailand Tourism Year 2018’. Speaking about this is Soraya Homchuen, Director, Tourism Authority of Thailand, Mumbai, who says, “For 2018, TAT has launched a new campaign ‘Amazing Thailand Tourism Year 2018’ to support the government’s national tourism development plan featuring an action-packed schedule of unique Thai local experiences and international events. In the coming year, the emphasis will be on inclusive tourism, that maintains a balance between the economy, environment and benefits for Thai society. This campaign will see the Thai travel and tourism industry move into a new era of development and further underscore its new status as a nationwide movement that yields significant benefits for national security, the economy, society, well-being and foreign relations. The campaign’s overarching objective is to ensure that Thailand remains a Preferred Destination and delivers a Quality Product, thus boosting the average length of stay, expenditure and repeat visit. In 2018, the marketing strategy will continue to position Thailand as a ‘Preferred Destination’.”
Homchuen observed that Thailand is naturally blessed with a busy schedule of annual cultural events that appeal to both domestic and international audiences and said that they were delighted to see increasing number of tourist arriving in Thailand.
The video campaign will highlight activities based on 13 core niche products that include sports, gastronomy, maritime tourism, wedding and honeymoon, medical and wellness, community-based tourism, leisure, green tourism, night tourism, MICE, trade fairs, B2B marketing activity and logistics. Some of the local Thai events that will take place in 2018 are Thailand Tourism Festival (January 2018); Thailand International Kite Festival/Thailand Marathon (Songkhla/Bangkok, February 2018); International Balloon Festival (Korat, May 2018); Chiang Rai Flower Festival (July 2018); Queen of Thai Silk Exhibition (SACICT, August 2018); Nationwide Vegetarian Festival (October 2018) and Bangkok Art Biennale (November 2018) and international events that will take place are International MotoGP Superbike race and the Air Race 1 World Cup Thailand.