Thomas Cook India sets sights on India’s student segment, launches ‘Study Buddy Program’ with special offers

Displaying keen appetite in India’s high growth international education segment, Thomas Cook (India), has announced its ‘Study Buddy’ program – with special offers on all student remittances made until September 30, 2021. The offers are available across the company’s omnichannel touch points – over 1100 retail outlets (both owned and FX Mate B2B partner outlets), toll free contact centre # 1800 2099 100, and portal www.thomascook.in With Indian students having lost out on their academic year due to the pandemic, 2021 has witnessed a significant resurgence in the overseas study opportunity. The increasing uptick in admissions for the upcoming semester commencing July-August 2021, offers Thomas Cook India strong potential. To maximise on this opportunity, the company’s Foreign Exchange business has launched its special ‘Study Buddy’ program to benefit students on every education remittance made until September 30, 2021.

Highlights of the Study Buddy offer include a Grand Prize – One Free* Air Ticket to study destination per month (for travel up to Sept 2022), daily prize to be won – a bluetooth headphone, and assured gifts including a Lenskart Gold membership, P&G vouchers.

Deepesh Varma, Senior Vice President, Foreign Exchange, Thomas Cook (India) said, “The international study segment is a highly opportune one and we are already witnessing growth of over 20%. Our Study Buddy program with attractive offers has hence been specially designed to benefit our students and thereby increase our share of the education remittances business.”

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