Trans India Holidays Group, one of India’s leading offline travel agencies, is now entering the online travel space with its new venture BigBreaks. It aims to touch the unreached aspect of travel planning, and customise travel plans to meet customer requirements to the last detail. Kapil Goswamy, Managing Director, BigBreaks, said, “Unlike other OTA’s which are primarily technology companies selling travel, we are a travel company adopting the latest internet technologies to give our clients the advantages of lower costs, wider variety and the convenience of 24×7 bookings. Being a late entrant in the online space may mean that other OTAs already have an established presence in the field, but it also gives us a unique advantage of having a clear picture of what needs improvement in the industry. We have modeled our services to remove the problems existing in the industry including lack of flexibility in product offering, poor responses from Customer Service teams, slow and tedious refund processes etc. It is these important customer requirements that we seek to fulfill.” According to a survey by US-based Travel Consulting Firm Phocuswright, the size of the Indian travel market in 2014 stood at Rs 90, 000 crores, out of which the share of online travel market was just Rs 36,000 crores.