Treebo has announced its acquisition of Events High, a marketplace for experiential events and activities for an undisclosed amount. Events High’s acquisition is strategically aligned with Treebo’s mission to become India’s most loved travel network by delivering delightful experiences to every traveller. Events High offers customers information on, and ability to book activities like treks and hikes, cooking classes, dance classes, concerts, heritage walks, nightlife, etc. in eight cities – Bengaluru, Mumbai, Delhi, Chennai, Hyderabad, Pune, Kolkata and Goa. The move will effectively enable Treebo to enter the thriving events and activities segment in India. Post the acquisition, Treebo has absorbed the entire Events High team.
Commenting on the acquisition, Sidharth Gupta, Co-founder, Treebo said, “We are on a mission to offer delightful experiences to travellers and build the most loved travel network by offering curated local events and activities to our customers through Events High. Experiencing these local activities is a core part of people’s travel plans. More so now than ever before, people are keen to buy ‘experiences’ not ‘things’.”
Nikesh Garera, Co-founder and CEO, Events High said, “Customers value engagement and unique experiences, and Events High has always been committed to curate these experiences and make them discoverable. Stay is an integral part of the huge number of travellers who attend such experiences, and with Treebo we share the vision to offer delightful experiences to such travellers.”