UNWTO Secretary General announces largest celebration of World Tourism Day since its launch 43 years ago

On the occasion of World Tourism Day (WTD), the UNWTO revealed this week its global campaign, ‘Tourism Opens Minds’, in a universal pledge to address the challenges facing the tourism sector.  This global initiative presents an opportunity to rediscover the way people travel and encourages tourists to venture into a wider range of destinations, to open their minds and hearts to places they haven’t previously imagined visiting.

A YouGov survey released earlier this week showed that while 66% of travellers prefer familiar destinations over exploring new horizons, 83% report that the experience of traveling to new places, broadened their perspective and enabled them to develop a better understanding of other cultures.