We must triangulate data from industry bodies, international organisations to truly understand dynamics of tourism and hospitality: Suman Billa

Speaking about the significance of research and data in the tourism industry, Suman Billa, IAS, Additional Secretary, Ministry of Tourism said, “Being in the sector which is vast and multifaceted, it is essential to have accurate and comprehensive data to inform our decisions. While government data provides a solid foundation, it often captures only one facet of the entire landscape. To truly understand the dynamics of the tourism and hospitality sectors, we must triangulate this data with insights from industry bodies, international organisations like the WTO, and other reliable sources.”