Wesgro, PATA’s newest member

The Pacific Asia Travel Association (PATA) welcomed Wesgro from South Africa as its newest government member. It is the official Tourism, Trade & Investment Promotion Agency for Cape Town and the Western Cape. The announcement was made by Dr. Mario Hardy,  CEO,  PATA at the Association’s annual Aligned Advocacy Dinner in London, UK on Monday November 7, 2016 where the guests included Inge Dykman, Head of Leisure Tourism and Trade, Wesgro. Their aim is to promote the city and its five surrounding regions: the Cape West Coast, Cape Overberg, Cape Karoo, Garden Route & Klein Karoo and the Cape Winelands to the domestic and international markets. “As PATA continues to strengthen the tourism links between the continent of Africa and the Asia Pacific region we remain committed to helping destinations in Africa attract greater numbers of international visitors,” said Dr. Hardy. “Wesgro will surely benefit from our in-depth research and insights, human capital development programmes and our busy calendar of conferences and marts as they look to develop a responsible, sustainable and profitable destination.”

Tim Harris, CEO, Wesgro said, “The Asian market is extremely important and valuable for Cape Town and the Western Cape’s tourism, trade and investment strategy. PATA provides an excellent platform for us to directly engage key stakeholders in this market, learn from them and make Cape Town and the Western Cape a more attractive and accessible destination for them.”