60 per cent Indian travellers receive travel recommendations via online channels

A report ‘Journey of Me Insights’ by Amadeus reveals that 60 per cent of Indian travellers receive the most relevant travel recommendations via online channels. Besides, these channels also provide the most relevant travel recommendations to 50 per cent APAC travellers as well. According to the report, travel review sites also contribute to relevant travel recommendations for 54 per cent Indian travellers and 47 per cent APAC travellers.
Several other sources for the same include travel agencies, hotel concierge, airline in-flight magazine and social network (family and friends), among others.