A sad move as agents generate bulk sales: Rajat Sawhney

Rajat Sawhney, Vice President, ADTOI, says, “It’s a worldwide strategy where all the airlines are aiming at zero per cent commission to agents and Jet Airways has followed suit. It is sad and unfortunate that though bulk of the sales is generated through travel agents, there is no incentive for them to sell their products. This is probably a unique example in business where channel partners are not given any incentive to sell their products. It is high time that agents act as advisors and sell experiences. They should sell packages under their own brand name and offer bundled products with hotels, airlines tickets, transfers, visa, sightseeing and F&B etc. The agents should discourage the selling of stand-alone products which anyway would not fetch them any revenue.”