44% of global travellers use voice search to manage travel: Travelport

Nearly half (44%) of travellers have now used voice search to help manage travel, with use greatest among Gen Y travellers (61%) and lowest among Baby Boomers (12%), reveals Travelport’s Global Digital Traveller Research 2019, which surveyed 23,000 people from 20 countries. One quarter (25%) of Gen Y travellers today ‘nearly always’ use the technology for this use. When the technology is used by travellers, some of the most popular requests made are for information relating to the weather at their destinations (60%) and getting live traffic updates (54%).

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