Amadeus announces programme to drive industrialisation of NDC

Travel conglomerate Amadeus announced the creation of a programme to drive the industrialisation of New Distribution Capability (NDC) and ensured its success for all travel players at an event held recently in New Delhi. NDC is a new XML-based interface that enables travel companies – from airlines to travel agencies – to evolve travel distribution and merchandising.
Deliberating on ‘The Impact of NDC On Air Content Distribution’, Champa Magesh, Vice President, Asia-Pacific, Retail Travel Channels, said, “At Amadeus, we recognise that we have a responsibility to make NDC work for all travel players, and that’s what we will be doing through our NDC-X programme. Our aim is to create better journeys for travellers through the best use of technology, and this transversal programme will work with our travel seller and airline customers to deliver just that”. She also informed that the shifting nature of business travel requires corporations and TMCs to adapt to a world which is more dynamic and agile. Commenting on NDC and the product portfolio showcased, Rakesh Bansal, Chief Executive Officer, Amadeus Indian Subcontinent, said, To keep up with the dynamically evolving industry and its multifarious demands, it is essential to constantly innovate and evolve, become more agile and connected.  We have to embrace change and ensure that technology and solutions work well for all stakeholders. That is exactly what Amadeus NDC- X aspires to do. Being the leading global distribution services provider in Asia Pacific, products and solutions offer effective and efficient variety of solutions that help in generating additional revenue and improving productivity and efficiency for travel agencies thus reducing costs.”