Category Archives: NTO (National Tourist Offices)

To continue welcoming record visitation and boost winter travel in 2017, NYC & Company has unveiled a new ‘Nonstop NYC’ program comprising its popular NYC Restaurant Week (Jan. 23-Feb.10), NYC Broadway Week (Jan. 17-Feb. 5) and NYC Off-Broadway Week (Feb. 27-Mar. 12). On the heels of the success of these programs, NYC & Company is proud to announce the first-ever NYC Attractions Week. The organisation is also expanding its ‘See Your City’, ‘See it for Yourself’ and Official NYC Family Ambassador campaigns to further encourage travel in 2017. The City welcomed an all-time record 60.3 million visitors by 2016 end, surpassing the 60 million visitor milestone for the first time ever. Fred Dixon, NYC & Company’s President and CEO, said, “We are proud to exceed our forecast this year and welcome an all-time record 60.3 million visitors, achieving a new tourism milestone for New York City. The appeal of the ‘New’ New York alongside our classic attractions continue to draw travelers from every corner of the globe. We invite visitors and locals to take advantage of all the nonstop and affordable NYC experiences on offer this winter as well as the opportunities to discover our City’s multicultural neighborhoods in all five boroughs.” This year, travelers from international markets will comprise an estimated 12.65 million international visitors, which is an all-time high. Among all visitors, meetings delegates will comprise 6.15 million people. In 2017, NYC & Company is forecasting the City will welcome approximately 61.8 million visitors with 13.1 million international visitors. To capitalise on the growing family travel segment, NYC & Company will continue into 2017 its Official NYC Family Ambassador program featuring Nickelodeon’s Teenage Mutant Ninja Turtles.

Mauritius recorded a growth of about 16 per cent in Indian arrivals this year and expects this to increase to 20 per cent in 2017. Vivek Anand, Country Head, Mauritius Tourism, India, says, “We have seen a growth of nearly 16 per cent and a lot of high end tourists are visiting Mauritius and there are a lot of MICE movements and a lot of big Indian weddings happening there.” In 2017, Mauritius targets 100,000 Indian tourists which is a growth of 20 per cent. According to Anand, the growth will primarily come from the high end FITs, MICE and weddings.

Tourism Authority of Thailand (TAT) expects around 13,200 travellers for the New Year holiday period for which a series of celebrations are in store. To memorably celebrate the nation’s Thainess and to incorporate tributes to the Thai monarchy as well as the happiness of the Thai people into the New Year celebrations this year, a traditional candle lighting and prayer ceremony, called Sang Thien Haeng Siam or Candlelight of Siam, will take place at Bangkok’s Sanam Luang and various locations nationwide and overseas on 31 December. Soraya Homchuen, Director of the Tourism Authority of Thailand in Mumbai commented, “Thailand will usher in 2017 with ‘the Candlelight of Siam’, which is a traditional ceremony that aims to encourage Thai people to preserve important features of Thai society, especially the nation, religion, and the monarchy. We would like to extend an invitation to our guests from India to join us for this ceremony and get an experience of a lifetime.” Globally, TAT expects to welcome around 375,000 international arrivals, up by five percent during the New Year holiday period (31 December, 2016 – 3 January, 2017), generating tourism revenue of around 55.5 billion Thai Baht or up by 12 percent from last year.

Travellers from India continue to be enticed by the diverse attractions and stunning tourism experiences on offer in Australia. In 2015, the destination achieved a milestone when it welcomed over 200,000 Indian travellers during the year. Adding another feather to it’s cap, Australia has now notched an impressive 253,100 arrivals from India as of year ended (YE) October 2016. This number reflected a growth of 11.3 per cent vis-a-vis the same period last year, making India the ninth largest inbound market for arrivals to Australia. The month of October 2016 alone saw 20,400 Indian arrivals to the destination, an impressive growth of 24 per cent over the same period in 2015. Most importantly, the holiday purpose of visit have driven the overall market growth with an impressive 20 per cent and 19 per cent increase in arrivals and spend respectively. Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, said, “Marketing activities, in collaboration with key distribution and airline partners, an increased thrust on digital initiatives, integration on leading television shows, and improved air connectivity between the two countries, have been key factors in boosting travel to Australia.” The Tourism Forecasting Committee (TFC) has predicted 265,000 visitors from India for the Jul 2016 – Jun 17 period, a 9.6 per cent increase over 2015-16. Arrivals from India are expected to perform well with an average annual financial year growth rate of 6.4 per cent through to the financial year 2021-22.

Hokkaido Tourism Organisation Office held a destination seminar to educate the travel trade about Hokkaido in Delhi. The FTAs have increased in Japan steadily every year and now Japan wants to target the growing outbound market of Indian travellers. A presentation was given by Masaki Kakeda, Manager–Inbound Promotion Section, Hokkaido Tourism Organisation which included introduction of Hokkaido apart from the varied seasons, modes of transportation, various itinerary suggestions and recommendations. The presentation was followed by a Q&A and Hiroyasu Miyake, General Manager, Hokkaido Tourism Organisation, was present along with Kakeda to address all the questions. Apart from a full house of travel agents, the seminar also had Kenko Sone, Minister (Economic & Development), Embassy of Japan, Yasuo Taki, General Manager India-Delhi-All Nippon Airways Co. Ltd. and Kenichi Takano-Executive Director (JNTO) – Preparation Office for Delhi Office in  attendance.

Vienna attracted a record 47,465 visitors from India in the first 10 months of 2016, registering an increase of 30.4 percent over the same period last year. Tourists from India accounted for 102,701 overnight stays between Jan-Oct 2016, each visitor clocking an average of 2.16 nights, according to Vienna Tourist Board (VTB). “Vienna got an overwhelming response from travellers from India, exceeding the target of 100,000 overnight stays for 2016 by Indian tourists in just 10 months. Indians love to stroll around the fabulously green city, with half its metro area dotted with 2,000 green spaces, 850 parks and 400 species of rose, perhaps unmatched by any other city in the world,” says Isabella Rauter, Public Relations Manager, Vienna Tourist Board. A direct Delhi-Vienna flight by Air India also contributed to more Indians flocking to the Austrian capital, she adds. The global tourist flow into Vienna during the first 10 months of 2016 also grew by four per cent in overnight stays to 12.45 million, and four percent in arrivals to 5.69 million, informed Rauter.

Indians visiting the Netherlands in the past year has crossed the 100,000 mark, informed Carola van Rijn, Project Manager, NBTC Holland Marketing. “There has been a steady rise in Indian travellers the past year and we expect a growth of 30 per cent in 2016,” she said at the Holland Club meeting, held in New Delhi. Along with representatives from Schiphol airport and Jet Airways, Alphonsus Stoelinga, Ambassador of the Netherlands to India was also present on the occasion and highlighted the bond shared between the two countries in terms of investments and trade. The Netherlands is promoting destinations such as Utrecht, The Hague, Rotterdam etc, apart from the capital, Amsterdam and is also working towards digitalising its visa services. With the relocation of Jet Airways’ hub from Brussels to Amsterdam eight months ago, the move is expected to give a boost to arrival numbers with direct connectivity from Mumbai and New Delhi.

Switzerland Tourism announced the launch of its winter campaign for 2016 and ‘Nature wants you back’ campaign for summer 2017. The campaign was launched in presence of the tourism partners of Switzerland – Davos Klosters, Bernina Express, St Moritz and Glacier Express, hopes to further increase and sustain the double digit growth of 16% seen in 2015-2016. With an initial focus on the winter tourist, Switzerland Tourism will showcase the multiple options like skiing, sledging and snowboarding for the active traveller and Christmas markets, open air hot springs and igloo stays for the more relaxed visitor looking for pure white relaxation in winter. The summer focus for the campaign too will be packed with an array of activities such as sky-diving, wakeboarding, canyoning, etc. combined with Switzerland’s best touristic and nature highlights. Claudio Zemp, Director – India, Switzerland Tourism, said, “In India we see people getting more adventurous these days. They do not only want to take a cable car up a mountain and take pictures but also want that thrill and rush which one gets while doing adventure sports. With a versatile and energetic personality like Ranveer Singh on board, we would like to showcase that Switzerland is not only about scenic beauty but also has many activities and adventures to offer to the more experiential Indian traveller. Winter is coming up and is an absolutely beautiful time to visit Switzerland. One can enjoy various winter activities and explore their hidden passion for adventure with sports such as skiing, snow-shoe trekking, tobogganing. Ranveer’s next trip is going to be in winter.” Ritu Sharma, Deputy Director, Switzerland Tourism India, said, “Our new campaign is all about telling people that holidays …

Leading travel trade agents from Mumbai gathered at the Magazine Street Kitchen to an event hosted by Rhaetian Railways. It was a close-knit dinner, which was attended by 35 travel trade partners, including the Consul General of Switzerland, Martin J. Bienz. Sonal Salian, Market Manager India, Rhätische Bahn, said, “We are extremely grateful to our travel trade partners who have supported us all through the year; this event was a token of appreciation and also to give everyone an experience of Swiss opulence and precision which is synonymous with the brand.” The guests were greeted with fine European wine, a wide range of home-made cheese and freshly baked bread. Special care was taken that every element at the evening had a Swiss connect, as Rhaetian Railway is a Swiss mountain railway network, operating the well known Glacier express and Bernina express in the Graubünden regions.

The Tourism Authority of Thailand (TAT) offices in Mumbai and Delhi took its the fourth edition of its B2B event ‘Luxurious Pleasure’ to four cities of Mumbai, Delhi, Ahmedabad and Kolkata. First held in 2013, Thailand’s ‘Luxurious Pleasure’ roadshow series is an addition to its staple annual roadshow and focuses on high-end holidays such as holidays on private islands and helicopter rides. Explaining Thailand’s focus on luxury, Soraya Homchuen, Director, Tourism Authority of Thailand – Mumbai, said, “Our two-city initiative is now a four-city show with Bengaluru, Kolkata and Ahmedabad now in the fray. We have noticed visible changes in buying behavior. This includes a growth in the number if travellers opting for five-star hotels and villas and a good response to market promotions with prices in the range of Rs 80,000 to Rs 150,000 for a week-long holiday. Today about 25 per cent of the Indian market is checking into luxury hotels and above (villas, private islands and yachts) and this is up from barely 10 per cent when TAT first launched its campaign to target the luxury segment. It is about strategy, sustainability and streamlining the industry with quality as a focus.” Thailand welcomed 1.06 million Indian travellers in 2015 and expects to cross 1.1 million in 2016, having hit over 700,000 Indian arrivals by August already. Homchuen added that TAT wants to grow high-end’s share of the pie by another five per cent. A change in the ratio of men: women travellers is also part of the goal. “Women comprise 23 per cent of the market currently and for this year we would like to bring this up to 30-35 per cent,” she said.