India needs to publicise Indian destinations abroad for success of ‘Coolcation’ campaign, says Rajiv Mehra

Commenting on the Ministry of Tourism’s ‘Coolcation’ campaign, challenging the notion of India being too hot for summer travel. Rajiv Mehra, President, IATO, said that the issue lacks publicity abroad. It (publicity) needs to be increased (abroad) to highlight the places in India where people can visit during this period,” he said.

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