India Sales Associates, which has been representing Banyan Tree Hotels & Resorts for many years in India, organised a showcase for the travel trade at The Park, New Delhi, for all the brands they are representing now, including Far East Hospitality Group; Panacea Koh Samui; Oasia Suites, Kuala Lumpur, Malaysia and Nusa Dua Hotel & Spa, Bali. Representatives from two properties of Banyan Tree Hotels & Resorts—Banyan Tree Seychelles and Banyan Tree Ungasan were also present at the showcase. Manas Sinha, Director, India Sales Associates, shared that they organised the event because their partners do get business from India, but not enough in terms of the potential that India has. “Our partners want to do some product knowledge with our travel partners. Hence, we have organised a closed door, by-invitation-only B2B product training as well as networking sessions. Our partners are looking to expand their base to our network as a GSA in India and further increase their market share from India,” said Sinha at the event.