J&K Tourism taps South Indian market

In a bid to tap the South Indian market, the Department of Tourism, Jammu & Kashmir organised a familiarisation tour for the travel agents from Chennai and Bengaluru who visited Pahalgam, Gulmarg, Yusmarg and Srinagar city. The department is planning an aggressive marketing campaign, including roadshows and seminars in Tamil Nadu and Karnataka this month to counter negative media publicity which has affected tourist flow to Kashmir. The hosted travel agents were all praises for the hospitality they experienced during their visit to the state. The visit included recce to budget, high-end properties and houseboats, the valley’s main USP.

Source: UNI

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