‘Agenda 9’, Kerala Travel Mart (KTM) Society’s new comprehensive nine-point charter, focuses on making Kerala a sustainable destination. It mainly calls for measures to tackle waste management, promote organic farming, efficient use of energy and extensive use of local produce and products. Other key areas which will come up for deliberations are rainwater harvesting, reducing the use of plastics and improving greenery. KTM 2018, to be inaugurated in Kochi on September 27, coincides with World Tourism Day. The opening ceremony will be followed by three days of business-to-business meetings.
KTM has already received nearly 600 registrations in just five days after its pre-registration got underway. From the domestic buyers alone, KTM received 485 applications and 105 registrations from international buyers. July 28 is the closing date for the registration. Baby Mathew, President, Kerala Travel Mart Society, said the huge initial response from buyers is a clear indication of a larger number of tourism stakeholders getting attracted to the stellar tourism gathering over the years. “Nearly 600 applications in five days is very encouraging. We are expecting a record number of registrations for this year’s edition,” he added.