MiCE continues to be an important revenue generator: Mansharamani at ICPB Convention in Kolkata

MiCE continues to be important for revenue generation at various platforms, said Chander Mansharamani, Vice Chairman, India Convention Promotion Bureau (ICPB) at the 11th Conventions India Conclave (CIC) underway in Kolkata. Welcoming delegates at the inaugural session, he further said, “We, at ICPB, play a major role not only in creating better awareness of the benefits of the congress and the conventions but also support congress planners, organisations, associations and other trade related bodies. According to World Travel Market, there will be 10 million international travellers by 2020 and estimated business travel will account for appoximately 14 per cent. Keeping in view the economic impact, we need to figure out what we need to do next and how ICPB can play a proactive role in this.”
Some 300 participants are expected to attend the Conclave including 150 domestic and 40 international potential buyers. The focus of the event will be on India’s potential as a MiCE destination, through interactive sessions, exhibitions and B2B meetings.