Oliver Martin, Partner, Twenty31 Consulting, presided over a session on ‘Winning the Millenial Traveller’ at PATA India Chapter’s Tourism PowerHouse 2018. He shared his insights on what millenials today are looking for and how the travel community should cater to their requirements. Martin claimed that the millennials are looking for adventure, activities and experience-based travel to a destination. He shared, “By 2030, we will have 2 billion international travellers on an international basis and it is a huge opportunity as well as a challenge for the industry.” He shared the trends on millennial travellers and said that today’s millennials are aware of what they are looking for and do take care of the environment and surroundings when they travel. “We are seeing an average growth of 9 per cent annually in the millennial market. That represents a share of 2 million travellers on an annual basis. The year 2017 was the first in the last 50 years that the boomer market declined and the millennial market increased. He said that this is the reason why the industry should focus on the millennial market,” said Martin.