MOT considers setting up tourism offices in US, UK, Russia

Tourism Secretary Rashmi Verma reportedly said that the Ministry of Tourism is considering setting up government-run offices in key markets such as the US, the UK and Russia to attract more visitors to India. It will also set up facilitation centres to address queries of tourists at airports in Delhi, Mumbai, Chennai and Bengaluru. With Incredible India 2.0 campaign expected to be launched in September, Verma reportedly said the ministry will run market-specific campaigns on it in different countries through local and electronic channels as well as digital media. “A synergy between Incredible India campaign and overseas markets will get us better results. Our offices in different countries would work on a hub and spoke model which will be in sync with our PR agency. This time the states are also complementing our plans and the industry can plan campaigns around it. Our spends are higher than last year,” said Verma.
Source: Economic Times