Tag Archives: Tourism Secretary Rashmi Verma

Andhra Pradesh declared best state at National Tourism Awards 2015-16

Andhra Pradesh was declared the best state for comprehensive development of tourism at National Tourism Awards 2015-2016. Rajasthan emerged as second best while the third prize was shared between Kerala and Goa. Commemorating World Tourism Day, the Ministry of Tourism organised the awards at Vigyan Bhavan, New Delhi, on September 27, 2017. President of India Ram Nath Kovind graced the occasion as Chief Guest and gave away awards in various categories. K.J. Alphons, Minister of State (IC) for Tourism, Government of India, presided over the function. Tourism Secretary Rashmi Verma welcomed the dignitaries and guests including Tourism Ministers of States and State Government Officials, members from the travel and hospitality sector, leading hoteliers, travel agents and tour operators. The President launched the ‘Incredible India 2.0 Campaign’; ‘Adopt A Heritage’ Project and new Incredible India Website on the occasion. ‘Incredible India 2.0 Campaign’ marks a shift from the present generic promotions being undertaken across the world, to market specific promotional plans and product specific creatives, with greater focus on digital presence and social media. ‘Adopt A Heritage’ Project plans to entrust heritage sites to the public sector and private sector companies and individuals for the development of tourist amenities. They will become ‘Monument Mitras’ and adopt bthe sites. The ‘Incredible India Website’ is an advanced version of the website with more useful features.

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33rd IATO Convention opens in Bhubaneswar

A high-level government delegation inaugurated the 33rd IATO Annual Convention in Bhubaneswar, Odisha, at Mayfair Convention Centre. Odisha Chief Minister Naveen Patnaik along with Union Minister of State (I/C) for Tourism, Alphons Kannanthanam, Odisha’s Minister of Tourism and Culture Ashok Chandra Panda and Tourism Secretary Rashmi Verma were present during the inauguration. They announced that the 34th IATO convention will be held in Vishakhapatnam, Andhra Pradesh. The Tourism Secretary spoke about the new campaign that the Government of India will announce soon. Called ‘Adopt a Heritage’ the campaign is aimed at the corporate and private sector to adopt a heritage monument in association with ASI.

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MOT considers setting up tourism offices in US, UK, Russia

Tourism Secretary Rashmi Verma reportedly said that the Ministry of Tourism is considering setting up government-run offices in key markets such as the US, the UK and Russia to attract more visitors to India. It will also set up facilitation centres to address queries of tourists at airports in Delhi, Mumbai, Chennai and Bengaluru. With Incredible India 2.0 campaign expected to be launched in September, Verma reportedly said the ministry will run market-specific campaigns on it in different countries through local and electronic channels as well as digital media. “A synergy between Incredible India campaign and overseas markets will get us better results. Our offices in different countries would work on a hub and spoke model which will be in sync with our PR agency. This time the states are also complementing our plans and the industry can plan campaigns around it. Our spends are higher than last year,” said Verma. Source: Economic Times

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MOT’s new GST Cell to address industry queries

Tourism Secretary Rashmi Verma announced that in May the ministry witnessed a 19 per cent increase in inbound tourist numbers despite it being peak summer. She informed that MOT has created a GST cell two days ago to address the industry issues. “We want to handhold the industry through the transition from current tax regime to the new GST regime and solve any hurdles through this,” she said. The much-awaited National Tourism policy would most probably be released before World Tourism Day commemorated on September 27, she added. Verma said that the Prime Minister’s Office and Cabinet had suggested some changes in the draft policy which have been incorporated and will releasing it soon. This was revealed during a special session on GST organised by the Indian Association of Tour Operators (IATO) for its members, which was attended by members from Central Board of Excise & Customs, Govt. of India. The government officials addressed the issues related to tour operators and explained to them the intricacies of the GST regime and how would it affect them. The event was also a farewell from IATO to former secretary tourism Vinod Zutshi, where they also welcomed the new secretary Rashmi Verma.

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