OYO has formed a strategic partnership with Motherland Joint Ventures, the group that has helped build India’s global brands, including Incredible India, Royal Enfield, Make in India and IndiGo. This partnership will enable OYO and Motherland to co-develop a series of exciting new hotel formats and enhance various aspects of customer experience – including key touch points such as Interiors and ergonomics – all of which will offer guests an unprecedented combination of style, efficiency and affordability.
This category transformation process began in 2017 with the launch of OYO Townhouse, the ‘friendly neighbourhood hotel’ that is receiving rave reviews as it rapidly expands across the country. This alliance will facilitate and strengthen OYO’s mission of creating beautiful living spaces via its innovative approach to brand strategy, product definition and customer experience design. As part of this strategic partnership, OYO and Motherland will be launching a massive new retail collaboration that will feature a mix of original products specially designed for new age brands such as OYO Townhouse. Initially available exclusively at OYO Townhouses, Motherland products will soon be available at other OYO spaces, including online channels.
Commenting on the partnership, Ritesh Agarwal, Founder & CEO, OYO said, “In our pursuit of creating beautiful living spaces, the partnership with Motherland will enable us to co-develop new, exciting hotel formats and enhance guest experiences – including Interiors and ergonomics – offering guests an unprecedented mix of style, efficiency and affordability. We are confident the Motherland alliance will augment OYO’s overall value propositions through their skills in brand strategy, marketing and designing.”