In an effort to promote inbound tourism from important source markets, PATA India Chapter, in collaboration with Ministry of Tourism, will conduct India Tourism B2B Meet to Europe from September 25-October 4, 2018. Meetings are proposed to be held with travel agents and tours operators in Rome, Milan, Frankfurt, Barcelona, Geneva and Paris. The roadshow will commence with an introduction of sellers and a 15-minute Incredible India presentation, followed by a 5-minute product presentation by Air India. Each roadshow will have a two-hour B2B session between Indian sellers and local tour operators and travel agents. All these markets have a variety of travellers representing both high end as well as mid-market. Their interest in India as a preferred destination is well established over many years and is focused on its history, culture, wellness, beach tourism amongst others.
Air India will support the association with preferred air fares for delegates participating in these roadshows. 100 per cent of the basic fare will be waived on each ticket as per the applicable booking class for such tickets. Participants will only be charged applicable taxes, fuel surcharge and government levies for travel. Authority for tickets will be issued on a first come first serve basis, only after full non-refundable participation fee has been paid by the participating organisation.