SA targets over 104,000 Indian visitors in 2017

South Africa received 6,300 Indian tourists to the destination during January 2017. The country aims to welcome more than 104,000 tourists from India in 2017. “We have been witnessing consistent growth in tourist inflow from India. Looking at the growth trend we are expecting to host 104,000 Indian tourists in 2017. We are focused in increasing our engagement with travel agents and customer outreach through outdoor media, television, digital and print,” said Hanneli Slabber, Country Manager, South African Tourism-India. She further says that the destination is looking forward to very high numbers during the summer holiday season running from now until mid-June. Slabber informed that the tourism board is planning to engage potential travellers in Tier-II markets through the agent-specific ‘Learn South Africa’ programme, which will train travel agents in 17 Indian cities during July 2017. She also added that with over 3,129 product offerings, and more being added, South Africa has something for everyone. “We are planning to train and customise specialised product offerings for travellers in these places with city-specific joint promotions with travel agents in all 17 cities. We have also published tourism related information and product offerings in six Indian vernacular languages,” she added. The destination is also focusing on the MICE segment and young solo travellers from India.

(Source: PTI)S

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