Singapore Tourism Board and Singapore Airlines Group organised a six-city road show over 10 days across India and Colombo with participation from 39 Singapore stakeholders and over 800 in-market travel agents. India continues to be the fourth-largest source market in terms of visitor arrivals and third-largest tourism receipts generating market for Singapore. The roadshow in India commenced on July 10 in Pune followed by Ahmedabad, Chandigarh, Lucknow, Kolkata and Hyderabad and concluded in Colombo on July21. Themed ‘Growing Tourism into Singapore, Together’, the delegation was led by G.B Srithar, Regional Director, South Asia Middle East & Africa, STB; Adrian Kong (Area Director, South Asia, Mumbai; and Yuemin Li-Misra, Area Director, South Asia, Delhi. The roadshows featured stakeholders from Singapore representing hotels, airlines, integrated resorts, attractions, Destination Management Companies (DMC) and cruise operators interacting and networking with STB’s travel and trade partners in India. There was also an update session on Singapore’s upcoming tourism offerings as well as Singapore Airlines Group’s range of cabin products and experiences.
Srithar spoke about fostering collaborations with the travel trade partners especially from secondary cities across India. He said, “India has always been an important market for us. For the second time in a row, Singapore received more than one million Indian visitors in 2016. As the region’s middle-class becomes more affluent, there will be immense opportunities for international outbound travel and tourism, especially among families, working millennials and incentive movements. Through the roadshows, we seek to renew our ties with the travel trade, entrenching existing partnerships and forging new ones. Through these partnerships, we seek to bring Singapore’s tourism offerings to our target audiences through creative promotions, and in the process, ensuring meaningful results for both our partners and the local travel trade.