Switzerland Tourism, in an effort to catalyse tourism development across India, has introduced several new attractions, experiences and activities for both popular and lesser known destinations in Switzerland. The recently conducted annual roadshow in India across cities of Mumbai, Hyderabad, Ahmedabad, Chennai and Delhi witnessed over 900 participants from the travel and tourism trade industry. A special B2B session was held in each city allowing the Indian travel agents to meet and discusses business prospects with the Swiss delegations.
Claudio Zemp, Director – India, Switzerland Tourism, said, “This year has been a remarkable year for Switzerland Tourism with Ranveer Singh coming on board and promoting the destination with his charm, unmatched energy and fun personality which thoroughly matches the image Switzerland Tourism wanted to portray. In terms of growth from India, we had a fantastic year with a year to date growth of 25.1 per cent more overnights. We are thankful to our partners for their continued support and we hope that we welcome more tourists for the upcoming season.”
Ritu Sharma, Deputy Director, Switzerland Tourism, India, says, “In the past few years, Switzerland tourism has upped the ante to attract more tourists from India. Apart from the key metros, we are also penetrating into Tier I & II cities by conducting training sessions in these markets to ensure that the travel trade is well equipped to answer queries relating to our offerings.”