Tag Archives: Ranveer Singh

Switzerland witnessed a 23.4 per cent increase in the overnights spent by Indians in Switzerland in 2017. Indian tourists are increasingly looking at Switzerland as a travel destination because of the plethora of options it offers to each traveller. In order to showcase these diverse options, Switzerland Tourism has taken its multiple offerings across Mumbai, Pune, Kolkata and Delhi through its recently-concluded annual roadshow. Switzerland’s increasing number of Indian overnights can be attributed to Bollywood actor Ranveer Singh coming on board as the brand ambassador. “This year has also been a very exciting one for Switzerland Tourism with Ranveer Singh continuing as our brand ambassador. He has showcased Switzerland in a very attractive and diverse light, be it adventure, sports, culture, food, new destinations or experiences. Each year, we see a growing interest among Indian travellers but 2017, thanks to Ranveer, the overnights have been extremely high. Our numbers this year are also encouraging – we are up 10 per cent in hotel overnights in the period January to August 2018 as compared to the same period last year. Besides this campaign, we also continue our travel trade campaigns – with regular webinars, training sessions in tier two and tier three cities as well our new e-learning modules on the Switzerland Travel Academy,” said Claudio Zemp, Director–India, Switzerland Tourism. The roadshows in all the four cities had a B2B session where Indian travel agents met and discussed business prospects and ideas with the Swiss delegation.

Actor Ranveer Singh as Switzerland’s ambassador in India, has managed to drive a 25 per cent growth rate in overnights in the Alpine nation. Martin Nydegger, the newly appointed CEO of Switzerland Tourism, says, “We couldn’t be luckier to have Ranveer Singh as our country ambassador. He has really boosted the image of Switzerland in terms of tourism to make it younger, fresher, exciting and active. This is exactly how we want to position Switzerland in future to place it as the most desirable outdoor destination and he is helping us in doing just that.” “We are very happy to extend and continue with Ranveer Singh in 2018 and we are very much looking forward to that. We would always welcome all the production companies, stars and all the whole of Bollywood industry to continue shooting in Switzerland,” Nydegger added.    

Switzerland Tourism, in an effort to catalyse tourism development across India, has introduced several new attractions, experiences and activities for both popular and lesser known destinations in Switzerland. The recently conducted annual roadshow in India across cities of Mumbai, Hyderabad, Ahmedabad, Chennai and Delhi witnessed over 900 participants from the travel and tourism trade industry. A special B2B session was held in each city allowing the Indian travel agents to meet and discusses business prospects with the Swiss delegations. Claudio Zemp, Director – India, Switzerland Tourism, said, “This year has been a remarkable year for Switzerland Tourism with Ranveer Singh coming on board and promoting the destination with his charm, unmatched energy and fun personality which thoroughly matches the image Switzerland Tourism wanted to portray. In terms of growth from India, we had a fantastic year with a year to date growth of 25.1 per cent more overnights. We are thankful to our partners for their continued support and we hope that we welcome more tourists for the upcoming season.” Ritu Sharma, Deputy Director, Switzerland Tourism, India, says, “In the past few years, Switzerland tourism has upped the ante to attract more tourists from India. Apart from the key metros, we are also penetrating into Tier I & II cities by conducting training sessions in these markets to ensure that the travel trade is well equipped to answer queries relating to our offerings.” ­­­­­­

Switzerland Tourism has named actor Ranveer Singh as the first Indian ambassador for Switzerland Tourism. Claudio Zemp, Director – India, Switzerland Tourism said, “Being a versatile energetic and adventurous personality, Ranveer explored and enjoyed all that Switzerland has to offer. His passion and excitement for the country is what compelled us to request him if he would take on the mantle of Brand Ambassador to which he enthusiastically agreed. Switzerland has always made for a picturesque and mesmerising holiday experience with its terrific natural beauty. With Ranveer on board we would like to showcase the multifaceted holiday experience that is Switzerland.” The actor indulged in a variety of experiences on his recent trip to Switzerland and will now be in charge of promoting Switzerland Tourism’s campaign for 2017 – Nature wants you back! Ritu Sharma, Deputy Director, Switzerland Tourism India, said, “Switzerland is a perfect place for a complete holiday experience that will leave you spellbound for days. Tourists look for a blend of sightseeing, relaxation and adventure together with easily available accommodation and good food and welcoming hosts.  And that is exactly what Switzerland offers with its, snow covered mountains, crystal clear lakes, various nature excursions, it’s superb public transport system, it’s boutique cities and culinary indulgences. This is already well known to the Indian tourist but what Ranveer discovered is the other more active side of Switzerland with its many heart thumping experiences like sky diving, heli-skiing, kitesurfing, river rafting, canyoning etc.”

Honorable Mayor of Paris and Yash Raj Films launched the Ranveer Singh and Vaani Kapoor starrer ‘Befikre’ at the iconic Eiffel Tower in Paris on October 10 evening. Set entirely in France, ‘Befikre’ embodies the French freedom of expression through a contemporary story of two young protagonists. Sheetal Wadhwa Munshaw, Director Atout France India – France Tourism Development Agency, said, “This is the first ever Bollywood movie to have been truly “Made in France” right from romancing at myriad locations in Paris, Picardy and Cannes, to personifying the quintessential French lifestyle. It has been a delightful experience for us to have been a part of this journey right from handpicking and showcasing locations in France with the Yash Raj team to now embarking on this path breaking launch pad of releasing the film’s trailer in Paris as hospitality partners alongside Accor group of Hotels. To showcase the film to a diverse audience, Atout France in association with Accor group of Hotels and Yashraj will organise a special screening for the travel trade fraternity and select media in December. We hope travel companies are motivated to create a Befikre trail which includes destinations shot in the movie such as Picardy, Cannes and Paris which will spur the avid traveller to embark on a new Befikre experience in France.” Full of Parisian spirit, the movie celebrates love – sensual, carefree and focused on living life to the fullest celebrating the renowned French art de vivre or unique way of life. The ‘Befikre’ cast touched down in France in early May and shot the film entirely Made in France for 52 days. The movie is slated to be released in India on December …