Tag Archives: Kashmir

Kashmir records lowest footfall in 7 years

In 2018, Kashmir reportedly witnessed the lowest ever tourist footfall in the last seven years, recording only 8.5 lakh domestic and foreign tourists visiting the valley in total. This was a decline of about 23 per cent from 2017, which saw around 11 lakh tourists visitors to Kashmir. Zahoor Qari, Chairman—TAAI, J&K Chapter, said that the figures are by and far correct, and blamed the decline to negative media coverage about the state on electronic channels. “The decline in the number of tourists to Kashmir is because of the uncertainty projected by electronic media around the country. The smallest of incidents in the remotest part of the state is being highlighted in the media, which is not even close to the tourist sites in the valley. This works against the tourism in the state.” Despite actively participating in multiple travel trade shows around the country and abroad, the state witnessed the low visitor numbers. The tourism department also undertook many promotional initiatives in 2018 to boost the numbers. Qari said, “We even arranged a Fam trip for the media to Kashmir, but that also did not work. Instead, there was negative coverage on mainstream channels about Kashmir.”

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Cox & Kings launches attractive packages to promote Kashmir

Cox & Kings announced the ‘Free Fly to Kashmir’ packages in its bid to promote Kashmir Tourism under its domestic brand ‘Bharat Deko’. The initiative offers free airfare ex New Delhi, thus making the package attractive. ‘Glorious Kashmir’ and ‘Kashmir Delight’ are the two packages announced for travellers. The special packages were formally launched by Mahmood Ahmad Shah, Director Tourism, Kashmir along with Yusuf Poonawala, Senior Vice President, Cox & Kings at the Nigeen Club, Srinagar. The packages that span for a week have been specially crafted to offer a holistic Kashmir experience with price starting from only Rs 22,099. The Free Fly tours will allow the tourists to explore Kashmir’s nature, local culture and history. Sonamarg, Thajwas Glacier, Pahalgam, Awantisvamin and Betaab Valley are a few of the many sites that have been included in the tour. Poonawala said,”Kashmir is on the priority list of travellers. This offer will further boost tourist influx into Kashmir.” Bharat Deko has also created theme-based videos besides other marketing materials to promote the snow-state of India. The package offer is valid for travel period January 1 to June 30, 2018.

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J&K Tourism spreads the word on safety

After a really slow ending to 2016 for tourism in Jammu & Kashmir, J&K Tourism is determined to make 2017 a success. Mahmood A. Shah, Director of Tourism, Kashmir, was recently in Mumbai to meet the tour operators and ensure them that the state is now completely safe and secure. He said, “Our focus this year will only be to spread the word across the country and the world about the safety and security for tourists in J&K. We have planned a 20-city roadshow where we will meet the travel and tour operators and talk to them about the security measures we have taken in our state. We have also undertaken upgradation of tourism infrastructure in Kashmir.” The tourism  board recently organised a familiarisation tour to J&K for some members of the Maharashtra Tour Organisers Association (MTOA).

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J&K organises fam tour for agents

Tour operators from across the country visited Kashmir recently as part of a three-day familiarisation tour organised by the state tourism department with an aim to revive tourism in the valley. The visiting team expressed satisfaction over the return of normalcy in the Kashmir Valley and hoped that the tourists would return as the situation is conducive for sightseeing. Representatives of travel companies like Cox and Kings, Pooja Holidays, Raja Rani, Kaisri Travel, Thomas Cook, etc. were taken to Srinagar, Gulmarg and Pahalgam. The travel agents came from West Bengal, Maharashtra, and Gujarat. Mahmood Shah, Director of Tourism, J&K Government, says, “People would often ask if Kashmir is safe. Now that the situation is getting better, we invited leading tour operators here. We hosted them around Christmas.” (Source: ANI)

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