Tag Archives: KJ Alphons

Commercial operations are all set to start from Kannur International Airport in Kerala from October 1, 2018. This was recently announced at a joint press conference by Suresh Prabhu, Union Minister, Civil Aviation, along with KJ Alphons, Minister of State (I/C), Tourism; Jayant Sinha, Minister of State, Civil Aviation; as well as RN Choubey, Secretary, Civil Aviation. The officials shared that all the pending licences would be cleared before September 1 and the final aerodrome licence would also be given by that date. The airport will play a major role under the UDAN scheme of the government. Also, three domestic carriers will be operating international flights from this airport. Jet Airways will be flying to Abu Dhabi; Go Air would ply to Dammam and IndiGo will be flying to Doha from Kannur airport.

The second meeting of tourism Joint Working Group (JWG) between India and Nepal held in Kathmandu has agreed to set up the Indo-Nepal Tourism Forum with representation from government and private sector from both sides for mutual consultation and promotion of tourism in both countries, informed KJ Alphons, Union Minister of State (I/C) for Tourism. The JWG also decided to officially recognise two circuits, Ramayana Circuit and Buddhist Circuit by both governments for joint promotions through common branding and marketing exercises. Earlier, during the Conclave of Special Committee on Tourism for SAARC countries held in India in 2016, the Ministry of Tourism has agreed to offer total 50 seats for three years B.Sc. programme and diploma courses through Institute of Hotel Management (IHM) to the students from SAARC countries including Nepal. The Bharatmala Pariyojana (approved by the Cabinet Committee on Economic Affairs in October 2017), includes development of 5,300 km border and international connectivity roads including some National Highways stretches leading to Nepal Border. Out of this, 2,000 Km of National Highways for international connectivity has been provided an outlay of Rs 25,000 crore in Phase I (2017-18 to 2021-22) of the program. The National Highway infrastructure developed under the above program would also provide connectivity for tourism related activities.

In a bid to attract more foreign tourists, the Ministry of Tourism will take a slew of measures to promote the upcoming Kumbh Mela globally. The 49-day-long fair is scheduled to begin in Allahabad on January 2019. In a written reply in Lok Sabha, KJ Alphons, Union Minister of State (I/C) for Tourism said, “The Ministry will launch ‘Chalo Kumbh Chalo’ campaign across the country and other marketing campaigns to promote the fair. We are organising the ‘Pravasi Bharatiya Divas’ in Varanasi to attract ‘Pravasi Bharatiya Delegates’ to visit the holy congregation.” “We will lay out advertisements promoting Kumbh 2019 at major international airports of the country to attract foreign tourists. We will also develop designated area for flag hoisting for 192 countries visiting Kumbh Mela,” Alphons added.

The Ministry of Tourism (MOT) has tied up with Google for promoting tourism through its new website. KJ Alphons, Minister of State for Tourism (I/C) addressed the media and revealed that they have tied up with Google for their new website, which was launched recently, with an aim to promote India as a destination in countries around the world and attract tourists. Alphons said that Google is helping them bring online a 360 degree virtual reality video that features the iconic destinations in India and offer an immersive experience for visitors on the website.

The Ministry of Tourism is set to host the first edition of India Tourism Mart from September 16-18, 2018 at Vigyan Bhawan, New Delhi, in association with Federation of Associations in Indian Tourism and Hospitality (FAITH), along with different states and union territories. Speaking at the event, KJ Alphons, Minister of Tourism (I/C) said, “ITM is created to have a dedicated tourism event for India on the lines of WTM London, ITB Berlin, ATM Dubai, etc, which provide a platform for stakeholders in the industry to network for business opportunities with international buyers. The event is going to see over 300 international buyers and around 250 stalls for exhibitors. The buyers will be selected from potential source markets by the international offices of MOT as well as by the participating associations on merit and quality.”

KJ Alphons, Minister of State (I/C), Tourism, Government of India, has launched the Indian Adventure Tourism Guidelines along with Rashmi Verma, Secretary, Tourism; Satyajeet Rajan, Director General, Tourism; Suman Billa, Joint Secretary, Tourism and Swadesh Kumar, President, Adventure Tourism Association of India (ATOAI). A total of 26 activities have been covered in the guidelines including land, air and water based activities. The guidelines have been put in place to make the unorganised sector to adopt them. These guidelines will be reviewed every three months. In an effort to make adventure sports safer, the set of guidelines lists out the basic minimum standards required for adventure tourism activities in India. Adventure tourism has grown rapidly over the past few years playing a vital role in the economic growth of India as well as attracting a large number of travellers from across the globe to the country. The sole aim is to help adventure tour operators understand and execute safety guidelines in a better manner. These guidelines cover activities like mountaineering, trekking, bungee jumping, paragliding, kayaking, scuba diving, snorkelling, river rafting and many other sports.

The Ministry of Tourism in collaboration with Google India has launched a 360° Virtual Reality (VR) experience video for the global “Incredible India” tourism campaign. Incredible India in 360 degrees takes through a journey across Hampi, Goa, Delhi and Amritsar, and will explore the places and people that make each of these iconic Indian sites incredible. Describing India as a destination of diverse experiences, KJ Alphons, Union Minister of State (I/C) for Tourism said, “India is an iconic destination that offers unique experiences of climate, geography, culture, art, literature, and food”. The minister also said that government wants to give people in India and across the world an opportunity to immerse in our country’s rich heritage. And, through the partnership with Google, it wants to engage new and global audiences and offer them immersive content in a never-before-seen manner. The minister added that taking virtual reality to the common man at a low-free cost will further enable an increase in the tourist footfall in Iconic monuments and other tourist destinations with a focus on Museums.

KJ Alphons, Union Minister of State (I/C) for Tourism has said that the Ministry is targeting to increase India’s share of Foreign Tourist Arrivals (FTAs) in world’s international tourist arrivals to 1 per cent by 2020 and to 2 per cent by 2025. The share of India’s FTAs in during 2016 was 0.71 per cent, while the share of India’s International Tourist Arrivals (which includes Foreign Tourist Arrivals and arrival of Non Resident Nationals) in world’s International Tourist Arrivals during 2016 was 1.18%. Ministry of Tourism has two flagship schemes – Swadesh Darshan – Integrated Development of Theme Based Tourist Circuits, and PRASHAD – Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive for creation of tourism infrastructure, generating pro-tourism culture in the people. MOT has launched Social Awareness Media Campaigns with the objective of sensitising stakeholders in the tourism industry as well as the general public about the importance of good conduct and behaviour towards tourists and reinforce the spirit of ‘Atithi devo Bhava’.

India has won the ‘Best Exhibitor Award’ at ITB Berlin on the concluding day. The event was convened at Berlin, Germany from March 7-10, 2018. India was represented by KJ Alphons, Minister of State (I/C) for Tourism along with other officials from the Tourism Ministry. India’s ‘Incredible India’ (Ministry of Tourism) presented a short film named ‘Yogi of the Racetrack’ during the meet. The film received 3.2 million hits in 60 hours. More than 100 countries participated at ITB Berlin with their respective Tourism Ministers.

The who’s who of India’s travel and hospitality fraternity, diplomats and several business leaders gathered at a glitzy evening gala hosted by Cox & Kings at the Shangri-La’s Eros Hotel, New Delhi, to mark the 260th anniversary of Cox and Kings, also the world’s oldest travel company. The evening was graced by KJ Alphons, Minister of State (Independent Charge) for Tourism, who lauded the company for its continuous service to the tourism industry. Alphons said, “I am very happy to be a part of Cox & Kings’ 260th year celebration and congratulate everyone who has contributed to this rich legacy by enabling holidays and spreading happiness into the world. The tourism sector in India is looking very positive this year as we have crossed the 10 million mark for foreign tourist arrivals and earned revenue of 27 billion dollars through foreign tourist arrivals. This has been possible because of companies like Cox & Kings who have been working together with the government. In the next three years, we aim to double the foreign tourists inflow and the revenue we earn from the foreign tourist arrivals and that is only possible if the industry continues to work together.” Speaking at the event, Peter Kerkar, Group CEO, Cox & Kings, said, “We are unique in the leisure space with an unrivalled tradition of 260 years of service to our customers. It is with pride that I commend our staff for making our company so successful and more particularly relevant even today. Our longevity is a testimony to their ingenuity and transformative spirit that Cox & Kings remains a world leader in the travel, education and hotel space.”