MOT targets to increase India’s FTAs to 1% by 2020 and 2% by 2025 in world’s international tourist arrivals

KJ Alphons, Union Minister of State (I/C) for Tourism has said that the Ministry is targeting to increase India’s share of Foreign Tourist Arrivals (FTAs) in world’s international tourist arrivals to 1 per cent by 2020 and to 2 per cent by 2025. The share of India’s FTAs in during 2016 was 0.71 per cent, while the share of India’s International Tourist Arrivals (which includes Foreign Tourist Arrivals and arrival of Non Resident Nationals) in world’s International Tourist Arrivals during 2016 was 1.18%.
Ministry of Tourism has two flagship schemes – Swadesh Darshan – Integrated Development of Theme Based Tourist Circuits, and PRASHAD – Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive for creation of tourism infrastructure, generating pro-tourism culture in the people. MOT has launched Social Awareness Media Campaigns with the objective of sensitising stakeholders in the tourism industry as well as the general public about the importance of good conduct and behaviour towards tourists and reinforce the spirit of ‘Atithi devo Bhava’.