Thailand launches ‘Open to the New Shades’ campaign for India market

The Tourism Authority of Thailand (TAT) has launched a new campaign ‘Open to the New Shades’ headed by Yuthasak Supasorn, Governor, TAT. Set to introduce brand new products, the campaign is aimed at attracting repeat visitors and also first-time visitors. Visitors can discover new perspectives in existing attractions, or indulge in experiences at new tourist attractions. The event was attended by several senior executives from Indian travel companies, travel media and guests from the business community.
Supasorn said, “India is now one of our top ten sources of visitor arrivals, a member of a small club of countries that generate more than one million visitors a year. In 2017, Thailand recorded 1.41 million visitor arrivals from India, up by 18 per cent over 2016, generating an estimated Rs 120 billion in tourism income. We are targeting a revenue growth of 12 per cent for India market in 2018.
Tanes Petsuwan, Deputy Governor for Marketing Communication, TAT, outlined the broad variety of tourism products that Indian visitors will enjoy in the categories of Gastronomy, Nature and Beach, Art and Craft, Thai Culture and Way of Life. “The concept is about asking visitors to “open” their minds and hearts to deepen and widen their experiences to a new perception of attractions and experiences in Thailand.” said Petsuwan.