V S Abdul Kareem, CEO & Managing Director, Creative Tours & Travels, has been conferred the Gallery of Legends trophy at the India Travel Awards South. Starting his career in 1976 with a passenger shipping company, Kareem had a clear aim to lead the travel and tourism industry. Within three years, he established a premium company in 1979 offering a comprehensive range of holidays, MiCE activities and other tourism services across South India. Accredited by IATA and approved by Government of India, he created a distinctive niche with focus on service excellence. He was quick to recognise the need of the travel industry and through his dedicated effort started another division of professionally managed B2B DMC for agents from North, East and Western India. As one of the first B2B organisations, he established his business on the basis of trust and reliability, offering clients, cost effective solutions and professional handling of their requirements.