VisitBritain launches new campaign in India to boost tourism to Britain

VisitBritain has launched ‘Find Your GREAT Britain, I Travel For’, a digital marketing campaign with UK Minister of State for Trade and Export Promotion Baroness Rona Fairhead, as part of the India-UK Createch Summit in Mumbai. The event was attended by more than 200 delegates from the travel trade industry across India, 50 UK businesses representing transport, technology, healthcare, film and music and a further 150 Indian businesses from a variety of industry sectors.
Sally Balcombe, Chief Executive, VisitBritain said, “India is an important inbound tourism market and a huge opportunity for VisitBritain. Our new campaign builds on the strong growth we have seen in visits from India by showcasing that Britain is bursting with fun activities, adventure and new experiences to come and discover right now.”
The first phase of VisitBritain’s campaign is rolling out from February 7 for eight weeks with the launch of short films across Facebook and Instagram in India. Research by VisitBritain shows the powerful influence social media has in positioning Britain as a destination of choice for international visitors. The ‘Find Your GREAT Britain, I Travel For’ marketing campaign is part of the UK Government’s global GREAT Britain campaign, which showcases the very best of what Britain has to offer as a place to visit, study and do business.