VisitBritain and Reliance JIO promote cricket world cup in Britain

VisitBritain India has partnered with Reliance JIO to promote tourism to Britain, as the date gets closer to the biggest celebration of Cricket, which will be hosted by England and Wales. VisitBritain and Reliance JIO have created a five-part Travelogue series with celebrity and social media influencer Tridha Choudhury to promote the best of Britain, which shows her travelling around the country experiencing the culture, food and drink as well as its sporting offer. The series is scheduled to be aired on JIO TV from January 21-25, 2019. Tricia Warwick, Director, APMEA, VisitBritain, said, “India is a very important market for VisitBritain and we want the UK to be the number one destination globally for Indian travellers. A shared passion for cricket is a very strong connection between our countries. With this year’s ICC Cricket World Cup being hosted by England and Wales, it provides us with a fantastic and valuable opportunity to promote our associated destinations and tourism activities as well as the amazing experiences that Indian travellers can only have in Britain. We are working with partners in India including tour operators, OTAs, content partners and airlines to amplify our marketing reach and convert the aspirations to visit Britain this year into bookings, promote regional destinations and make it easier for visitors to explore more of our nations and regions. It is a great time to book a trip.”