The newly appointed Director of Tourism Malaysia, Noriah Jaafar, is gung-ho about the India market. Sharing numbers, she says, “Pre covid in 2019, we saw 735,309 tourist arrivals from India and currently from January to April 2023, we have welcomed 164,566 arrivals into Malaysia. Our target for this year is to reach 462,000 arrivals from India. As an international source market for Malaysia, India ranked number four in 2022! This makes India a very important market for us.”