Category Archives: NTO (National Tourist Offices)

The latest data from January to May 2017 shows an increase of 20.72 per cent over the same period last year, with 183,558 Indian visits to Indonesia. India has now become the sixth largest source market with this growth displacing South Korea. Speaking about the new development, Vinsensius Jemadu, Director for Asia Pacific Tourism Promotions, Ministry of Tourism, Indonesia said, “India with the rise in aspiring middle class travellers and robust economic growth has become a potential contributor towards inbound tourism to Indonesia and Bali in particular. In Bali, the total number of India arrivals has increased over 35 per cent every year in the past six years. We are hopeful Indians will equally value Badung as their preferred destination in Indonesia.”

The Tourism Office of Spain in Mumbai has revealed that it has crossed the 100,000-mark as far as Indian arrivals were concerned in 2016. Ignacio Ducasse, Director and Tourism Counsellor, Tourism Office of Spain, Mumbai, says, “Spain registered 105,646 Indian arrivals in 2016, an increment of 17.08 per cent over the previous year. In this way, for the first time it has surpassed the number of 100,000 tourists coming from India. Our latest data indicates that their average stay was seven to eight nights which makes it a total of approximately 780,000 nights. The main destinations that Indian tourists visited continue to be Barcelona, Madrid, Andalusia, Valencia and Ibiza. However, there is some interest in new destinations such as Bilbao, Mallorca and Canary Islands.” In addition, data collected during the first half of 2017 suggests that the growth in the number of arrivals from India will be even greater during this year.

The Ministry of Tourism in Indonesia is planning to improve the tourism potential of 10 new destinations through its initiative- ‘Beyond Bali’. Under this initiative, top 10 priority destinations have been earmarked for accelerated development as ‘New Bali’ destinations. These destination include Lake Toba, Tanjung Kelayang, Tanjung Lesung, Seribu Islands, the Borobudur, Bromo-Tengger-Semeru cluster, Mandalika, Labuan Bajo, Wakatobi and Morotai, informed Saut Siringoringo, Consul General of Republic of Indonesia, Mumbai. According to official figures, during January-May 2017, as many as 183,558 Indians visited Indonesia, recording an increase of 20.72 per cent against the same period in 2016. India ranked sixth in terms of international tourist arrival in Indonesia with a growth of 28.42 per cent in 2016 over 2015. In terms of visitors to the island of Bali, India stood at fifth position in the same period with an increase in tourist inflow by 57.61 per cent. Of the 376,802 Indian tourists who visited Indonesia in 2016, Bali alone attracted 186,638 tourists. “Bali is an iconic destination in Indonesia occupying 60 per cent of tourist inflow to the country. Ministry of Tourism is determined to develop other destinations too under ‘Beyond Bali’ initiative. The results have already started to show as 12 million people visited the country in 2016. Our aim is to make it to 20 million visitors by 2019,” said Siringoringo. He informed that currently tourism stands in the fourth position in terms of contribution to the GDP of Indonesia which the destination is hoping to make the highest contributor by 2025-2030. “Countries like Malaysia are attracting one million Indians per year. We have realised the market potential of Indian tourists and improving air connectivity is our top concern,” …

The Badung Regency of Bali in Indonesia is increasing its focus on India and putting extra efforts to develop it as a bigger source market. It was the highlight of the ongoing India Sales Mission 2017 that kick-started in Mumbai with sellers only from Badung participating in it. Sellers from the rest of Indonesia will join the sales mission for the rest of the five cities: Ahmedabad, Pune, Bengaluru, Coimbatore and Chandigarh. Apart from participating in the sales mission, the Badung Regency has also appointed an India representative – Delhi-based Air Guru Travel Solutions – to promote the destination. Dhiraj Kumar, Managing Director, Air Guru Travel Solutions, is an ‘Honorary Representative for Badung Regency Bali’ appointed by BPPD Badung Tourism Promotions Board, Indonesia. The agenda of this sales mission, as underlined by Vinsensius Jemadu, Director, Asia Pacific Tourism Promotions, Ministry of Tourism, Republic of Indonesia, who was leading the Indonesian delegation, was to develop 10 more Balis with the idea of moving away from Bali and promote newer destinations in Indonesia for Indian travellers.

Seychelles Tourist Office, India recently conducted a seminar for local hoteliers, DMCs, tourism board head office and other establishments in Seychelles. The seminar is aimed at defining the Indian market and presenting its nitty-gritties to the local travel trade fraternity of Seychelles. The event witnessed speeches on the cultural and behavioural differences between the two countries by three eminent speakers from India. These included Ashutosh Mehere, COO Alliances, Cox & Kings, India; Jai Bujhwala, Founder, Holidays Box; and Parthip Thyagarajan, Founder, WeddingSutra.com. Sherin Francis, CEO, Seychelles Tourism Board, was also present at the event. She said, “The seminar was one of its kind and highly informative for all our private sector partners. It created awareness about the diversity of India and answered many questions about the trade and tourist behaviour. It certainly created a high inquisitiveness about the market among the locals which is a great sign for developing further relations with the Indian market.” Lubaina Sheerazi, COO, Blue Square Consultants, Seychelles Tourist office India, explained the cultural diversity and uniqueness of the Indian market setting stage for the speakers. She says, “We were happy with the reception of the seminar and glad that our agenda of bringing out the differences between any other market and India for Seychelles had been met. The speakers gave some highly thought provoking inputs which will certainly better equip the private sector to cater differently to the Indian audience and allow us to further expand our vision for the destination.”

Tourism Fiji is on a 6-city roadshow in India, which they brought to New Delhi as well. Matthew Stoeckel, Chief Executive Officer, Tourism Fiji, spoke regarding the growth from India, and said, “India is a very good market for us and has huge potential. The connectivity has increased via Fiji Airways’ twice weekly flight between Singapore and Fiji and their code share with Jet Airways to cities like Chennai, Delhi and Mumbai. Owing to this, the growth has been great, and in the last 5 years, the numbers have risen to 20 per cent. In 2017, the numbers have increased to 28 percent. There is high growth, and we expect it to grow it further with a whole range of consumer activities that we are doing, including special promotion with Indian actress Ileana D’Cruz.”

Singapore Tourism Board and Singapore Airlines Group organised a six-city road show over 10 days across India and Colombo with participation from 39 Singapore stakeholders and over 800 in-market travel agents. India continues to be the fourth-largest source market in terms of visitor arrivals and third-largest tourism receipts generating market for Singapore. The roadshow in India commenced on July 10 in Pune followed by Ahmedabad, Chandigarh, Lucknow, Kolkata and Hyderabad and concluded in Colombo on July21. Themed ‘Growing Tourism into Singapore, Together’, the delegation was led by G.B Srithar, Regional Director, South Asia Middle East & Africa, STB; Adrian Kong (Area Director, South Asia, Mumbai; and Yuemin Li-Misra, Area Director, South Asia, Delhi. The roadshows featured stakeholders from Singapore representing hotels, airlines, integrated resorts, attractions, Destination Management Companies (DMC) and cruise operators interacting and networking with STB’s travel and trade partners in India. There was also an update session on Singapore’s upcoming tourism offerings as well as Singapore Airlines Group’s range of cabin products and experiences. Srithar spoke about fostering collaborations with the travel trade partners especially from secondary cities across India. He said, “India has always been an important market for us. For the second time in a row, Singapore received more than one million Indian visitors in 2016. As the region’s middle-class becomes more affluent, there will be immense opportunities for international outbound travel and tourism, especially among families, working millennials and incentive movements. Through the roadshows, we seek to renew our ties with the travel trade, entrenching existing partnerships and forging new ones. Through these partnerships, we seek to bring Singapore’s tourism offerings to our target audiences through creative promotions, and in the process, ensuring meaningful results for …

The Philippines has recorded a whopping growth of 37 per cent in Indian arrivals in the month of May, 2017, in comparison to the same period last year, as per a release shared by the Department of Tourism (DOT) Philippines. City of Manila, Pagsanjan, the heritage city of Cebu, Boracay, and Bohol are some of the most popular places among Indian travellers visiting the Philippines. India is currently the 11th source market for the island nation in terms of foreign tourist arrivals and DOT is aiming for double-digit growth this year through aggressive marketing initiatives. Speaking about this growth, SanJeet, Tourism Attaché, Philippines Tourism Marketing Office India, says, “We are pleased to announce such a ground breaking growth rate in Indian arrivals to the Philippines. DOT engages travel trade partners in various awareness programmes and travel shows in order to maintain and sustain tourist traffic from the Indian market. In 2017, we aim to achieve the mark of 100,000 visitors to the Philippines from India.”  

Korea Tourism Organisation has announced the appointment of Michael Kwon as the new Director of Korea Tourism Organization, India Office. He will be heading the India office for next three years. Previously working as the Director of International Tourism Strategy team at Korea Tourism Organisation head office, he has all-round exposure across different verticals of KTO like HR, Planning & Coordination, Inbound Marketing & Performance Evaluation. He was the Deputy Director of KTO Chicago office between 2005 & 2007 and has successfully established KTO office in Jakarta in 2011. Holding a major in tourism, Kwon has been associated with KTO for 25 years. He is also a certified Public Labor Attorney in Korea.

Austria witnessed a growth of 28 per cent in Indian arrivals from January-June 2017,  informed Christine Mukharji, Market Manager-India, Austrian National Tourism Office (ANTO). She added that they are hopeful to welcome over 150,000 Indian arrivals by the end of the year. “Like last year, this year as well India has been a great market for Austria. We witnessed 25 per cent year on year growth from India in 2016 and till June 2017, we have already seen a growth of 28 per cent in Indian arrivals. This also shows that our market share in comparison to our competitors is increasing as Indians realise that we can offer everything from culture, snow and soft sports activities at the destination.” Austria saw the maximum increase from the FIT segment but Mukharji also pointed out that the destination witnessed an Indian wedding in the month of May with 700 people which was a huge revenue booster for Austria. “Not only has the percentage of Indian overnights has gone up for Austria, we have also seen an increase in revenue as these FIT travellers tend to stay mostly in 5-star properties. There has also been an increase in the length of stay amongst the Indian travellers which varies from city to city. Innsbruck has been traditionally a one night destination and the average duration of stay in Vienna is 2.4 days. However Salzburg has developed as a popular tourist destination amongst Indians and the average duration of stay increased from one night to 1.9 nights amongst Indian travellers,” says Mukharji.