Cox & Kings forays into adventure travel segment with Trip 360º

Cox & Kings launched Trip 360º as a one-stop-shop for all adventure travel in India. The company is offering adventure seekers a mix of 200 itineraries which include Diving with Sharks in Maldives to Skiing to the South Pole, Cycling trips in the Northeast India to some of the most remote corners of Laos, Cruising parts of Galapagos Islands and other parts of Central America to trekking the Vinson Massif in Antarctica and Sahyadri Ranges in Maharashtra. It will also launch new routes and trips to offbeat destinations like Myanmar, Papua New Guinea and sections that remain untouched by other tour operators.

Rohan Prakash, Business Head, Trip 360º said, “Trip 360º is the first adventure specialist which will operate as both, an aggregator and tour operator. Our selected partners are locals from the area or specialists in their respective fields with an in-depth knowledge of the region and the local environment. We aim to consolidate their expertise with ours and create a platform for travellers to live and achieve their outdoor dream in a safe and healthy environment.” The company would offer tailored itineraries which will vary from soft, medium and hard adventures and would cater to all levels of adventure travellers. “We have handpicked and trained expert guides, leaders and suppliers to offer different adventures of international standards. We will be introducing activities like scuba diving, cycling, diving, biking and trekking and more exciting experiences within and outside India,” adds Prakash. Speaking at the launch, Karan Anand, Head-Relationships, Cox & Kings, said, “With increasing number of travellers shifting focus to experience-oriented vacations, there is an increase in the demand for the adventure travel services. The adventure travel business is huge in India; however, it is largely fragmented and unorganised. Many independent professionals and local operators offer adventure activities to travellers at low costs and with substandard services defying international norms, compromising on safety and sustainability standards. Trip 360º, addresses these issues by filling the gap and bringing out the best that India has to offer in the adventure landscape, in a safe and sustainable setting.”