The Goa Tourism Development Corporation (GTDC), Government of Goa has started work on getting all its tourism stakeholders under the organised sector. It has outsourced this to Goa Electronics that will do data collection of all tourism stakeholders right from travel agents, tourist guides, taxi drivers as well as hotel owners and bring them on a single platform. Revati Mujumdar, CEO and Executive Director, Goa Electronics, says, “Part of the framework or data structure for collation is already happening. A majority of stakeholders have been brought onto the database.” She also spoke about working on product personalisation for every tourist entering Goa using Artificial Intelligence, but that is a few years down the line. Goa Electronics is associated with GTDC for developing and maintaining its website, its app and the state-owned online hotel bookings.