Interact, network and forge business with industry players at Kerala Tourism Partnership Meet

The Department of Tourism, Kerala organised Kerala Tourism Partnership Meet 2019 in Delhi to brief the media and trade about developments and initiatives in the state besides highlighting its marketing and promotional plan for the year. The presentation was followed by a cultural programme that showcased Kerala’s dance, art and music forms. On the occasion, BS Biju, Tourist Information Officer, Kerala Tourism informed, “Delhi is one of the most promising markets for us. Business meetings are being organised by Kerala Tourism in both domestic and international markets annually as part of our marketing strategy. 32 tourism industry players and trade partners including tour operators, hotels and other service providers from Kerala held meetings with their counterparts in Delhi.”
To further reach out to the domestic market, a series of Partnership Meets are planned in 10 cities. After Ludhiana, Chandigarh and Delhi, the Meets will be organised in Jaipur, Bengaluru, Hyderabad, Kolkata, Visakhapatnam, Chennai and Madurai in February. According to the data released by Kerala Tourism, domestic arrivals in the state increased to 1,46,73,520 translating into an 11.39 per cent year-on -year growth in 2017 while international arrivals during the year was 10,91,870, an increase of 5.15 per cent over the 2016’s figures.