Tourism Breaking News
Cleartrip and SpiceJet have announced a partnership with Google Flights. This enables consumers to view flight schedules and fares right within the Google Flight search page. Speaking on the partnership, Ajay Singh, CMD, SpiceJet, said, “Google Flights is an innovative offering that makes travel planning fun and intuitive. At SpiceJet, our endeavour has always been to provide the highest value to our customers, and this partnership enables us to provide more options to India’s rapidly growing air travellers.”
Balu Ramachandran, Head of Air and Distribution, Cleartrip, said, “Customers love Cleartrip for its products, and we have been working hard for the last few years to dramatically alter the reach, as we are confident that the product will take care of conversion and retention. We are excited about this partnership to bring Cleartrip in front of contextual travel customers, furthering our objectives of reach and efficiency.”
Once users are on Google Flights, they can easily conduct search for different flight routings, using an interactive map to explore possible destinations and view live ticket prices. After selecting the flights they want, users can click the “Book” button to proceed to the Cleartrip or SpiceJet websites to purchase their tickets without having to fill in their flight choices again. Vikas Agnihotri, Industry Director, Google India, said, “India’s online travel sector is incredibly vibrant and has seen extensive growth and innovation. According to a report by Boston Consulting Group (BCG), the Indian travel market is projected to grow to $48 billion by 2020 with the biggest contributor, air travel expected to grow at 15% to $30 billion. For Google, a new entrant in the highly competitive online travel sector in India, this partnership with Cleartrip and SpiceJet is important as it helps expand our offering, and provides consumers with another way to conveniently plan and book their travel.”
