Sri Lanka witnesses 15% growth YOY in Indian MICE visitors

IMG_6038Sri Lanka is emerging as a high potential incentive destination and corporate venue for employee incentive trips and business meetings, having witnessed an impressive growth of over 15 per cent YOY, with over 233,000 MICE visitors from India in the past six years, according to data from the Sri Lanka Tourism Development Authority.
Thomas Cook (India) recently hosted an exclusive corporate event in collaboration with Sri Lanka Convention Bureau and SriLankan Airlines to harness the demand for MICE travel to Sri Lanka across mid and large Indian corporates and SMEs. TCI’s internal research and consumer analysis reiterates the significant and growing opportunity of India’s corporate segment, with interest for Sri Lanka as a MICE destination having grown by 15-20 per cent YOY over the last three years. The exclusive corporate event in Mumbai was attended by the crème de la crème of the corporate world, Saroja Siresena, The Consul General of Sri Lanka in Mumbai, and Bollywood celebrity Jacqueline Fernandez.

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