Tag Archives: Ministry of Tourism

MOT has launched ‘Meet in India’, a distinct sub-brand under ‘Incredible India’ to position the country as a M!CE destination. This was shared during India’s participation at AIME 2024. It will highlight exclusive features: excellent connectivity, world-class infrastructure, a knowledge hub, and unique tourist attractions.

Manisha Saxena, DG Tourism, MOT, said, “The decrease in the budget for overseas promotion is merely a technical reduction. There has been an increase in the allocation for domestic tourism. It is a matter of revamping the schemes and using them in tandem for domestic as well as overseas promotion.

MOT recently released the number of total number of jobs, direct and indirect, in the tourism sector. For 2021-22, it recorded 70.04 million jobs, an uptick in comparison to 68.07 million in 2020-21. Industry leaders believe more jobs could help in unlocking the full potential of India’s tourism sector.

A parliamentary panel has observed that out of the total 45 sanctioned projects under the PRASHAD scheme only 20 have been completed, noting that its progress is very slow. The committee has suggested MOT to evolve its mechanism to collect data on the arrival of foreign and domestic tourists.

Pacific Asia Travel Association (PATA) elects PATA India Chapter to its board to represent 28 Chapters around the globe. The Ministry of Tourism has also been elected to the PATA board. PATA will officially announce the same after their general meeting to be held in May 2024 at Macau.

MOT participated at FITUR in Spain with 40 + Indian co-exhibitors with a vision to promote India globally. India has recorded the arrival of 64,756 foreign tourists from Spain in 2023, which signifies that Spain is one of the important source markets for India.

Tourism Ministry organised a Conference on Mahabharat Circuit on 10 January followed by a familiarisation trip to Kurukshetra, Jyotisar, and Thanesar. The conference was organised to create awareness about tourism potential of these regions for tour-operators, opinion makers, and influencers.

Shripad Yesso Naik, Union Minister of State for Tourism, stressed on the importance of coming up with a new medical tourism policy. “In order to improve medical tourism, the government in the upcoming budget will include subsidies and benefits for patients coming to India,” he said.

Ministry of Tourism has developed Incredible India thematic brand films for welcoming of foreign tourists to the country which have been specifically curated for the leading overseas market. Brand films are being circulated domestically and internationally for promotion purposes.

Medical tourists to India has increased, rising from 1.83 lakh in 2020 to 5.04 lakh in 2023 (till October). Union Minister for Culture, Tourism, and DoNER, G. Kishan Reddy, stated that the Ministry of Health and Family Welfare, Government of India, has announced loans totalling $14.8 billion to enhance infrastructure.