Tag Archives: Soraya Homchuen

India ranks in top five list of highest number of visitors to Thailand after China, Malaysia, Korea and Laos. In 2017, over 1.4 million Indians travelled to Thailand which is over 18 per cent increase as compared to last year. Thailand welcomed over 35.3 million international visitors in 2017 and earned 1.82 trillion baht in tourism revenue. The precise number of overseas tourists visiting Thailand in 2017 was 35,381,210; showing an increase of 8.77 per cent over 2016. Soraya Homchuen, Director, Tourism Authority of Thailand, Mumbai said, “TAT is initiating many unique activities and projects this year with a focus on promoting women, family and first-time traveller segments for the Indian market.” Santi Chudintra, Deputy Governor for International Marketing (Asia and the South Pacific) said, “Our new campaign ‘Open to the New Shades of Thailand’ aims to give more attention to unique local experiences and inclusive tourism, reflecting Thainess and Thai people’s warmth in welcoming visitors. The new campaign ‘Amazing Thailand Tourism Year 2018’ has been launched to support the government’s national tourism development plan, ensuring that Thailand remains a preferred destination.”  

The Tourism Authority of Thailand (TAT) has launched its new campaign ‘Amazing Thailand Tourism Year 2018’. Speaking about this is Soraya Homchuen, Director, Tourism Authority of Thailand, Mumbai, who says, “For 2018, TAT has launched a new campaign ‘Amazing Thailand Tourism Year 2018’ to support the government’s national tourism development plan featuring an action-packed schedule of unique Thai local experiences and international events. In the coming year, the emphasis will be on inclusive tourism, that maintains a balance between the economy, environment and benefits for Thai society. This campaign will see the Thai travel and tourism industry move into a new era of development and further underscore its new status as a nationwide movement that yields significant benefits for national security, the economy, society, well-being and foreign relations. The campaign’s overarching objective is to ensure that Thailand remains a Preferred Destination and delivers a Quality Product, thus boosting the average length of stay, expenditure and repeat visit. In 2018, the marketing strategy will continue to position Thailand as a ‘Preferred Destination’.” Homchuen observed that Thailand is naturally blessed with a busy schedule of annual cultural events that appeal to both domestic and international audiences and said that they were delighted to see increasing number of tourist arriving in Thailand. The video campaign will highlight activities based on 13 core niche products that include sports, gastronomy, maritime tourism, wedding and honeymoon, medical and wellness, community-based tourism, leisure, green tourism, night tourism, MICE, trade fairs, B2B marketing activity and logistics. Some of the local Thai events that will take place in 2018 are Thailand Tourism Festival (January 2018); Thailand International Kite Festival/Thailand Marathon (Songkhla/Bangkok, February 2018); International Balloon Festival (Korat, May 2018); …

In 2016, Thailand welcomed 1.19 million Indian travellers, as per the recent numbers released by Department of Tourism, Thailand, and for 2017, the target is 14 per cent increase in revenue and eight per cent increase in footfalls expected from India alone. This was revealed by Soraya Homchuen, Director, Tourism Authority of Thailand, Mumbai. “The focus destinations this year will be mainly the local communities along with Chiang Mai, Krabi, Trat and Bangkok. While Thailand is a thriving modern nation that offers luxury and comfort of the 21st century, it’s the unique Thai traditions and attractions that are often most memorable for visitors. In 2017, Tourism Authority of Thailand (TAT) aims to offer ‘Value for Experiences’ to travellers coming to the Kingdom by focusing on ‘Unique Thai Local Experiences’. On a global scale, India is ranked sixth in terms of tourist arrivals in Thailand,” she revealed. TAT has announced the theme for 2017 – ‘Discover Unique Local Experiences’. The objective behind this campaign is to promote Thailand as a wealth of cultural heritage with a competitive edge in the travel and tourism sector. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing (Asia and the South Pacific) and brand ambassador Anusha Dandekar attended the event. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing (Asia and the South Pacific) said, “India has always been one of the significant markets for us as each year we see an increase in the footfalls. This year too we are expecting a phenomenal growth of 8 per cent. When you visit Thailand, you always discover something new and unique which makes you want to visit the kingdom time and again. This year, with Discover Unique Local …

The Tourism Authority of Thailand (TAT) announces the 37th edition of Thailand’s largest domestic tourism fair- the Thailand Tourism Festival (TTF), which will be held at Bangkok’s Lumpini Park. TTF will highlight some of the fun and fascinating attractions that can be enjoyed by local and international tourists travelling in the kingdom with free admission. The festival, which coincides with Chinese New Year 2017, will be held during 25-29 January, 2017, and is expected to attract over 650,000 visitors with 90 per cent of these visitors predicted to travel in Thailand in 2017. These trips could generate up to 400 million Baht in revenue. Soraya Homchuen, Director of the Tourism Authority of Thailand in Mumbai, said, “Thailand Tourism Festival will give all our tourists and travellers something to look forward to in the New Year. The festival will see Lumpini Park transformed into a mini representation of the kingdom with replicas of landmarks and instances of cultural events from all the regions along with musical performances and Thai cuisine.” At the TTF 2017, activities will be organised with 10 zones that highlight ‘Thainess’ from the five main regions of Thailand – the North, Northeast, East, South and Central regions. Each of the zones will have demonstrations of the local culture and cuisine. The ten zones at the Thailand Tourism Festival include Botanical Gardens, Discover Thainess in Five Regions, Unique Culinary delights, TAT Zone, TAT Recommended routes, Outdoor Fest to introduce new style of travelling, Main stage with performances, China Town, Geology Zone and Selfie zone. Also at the TTF 2017, eco-friendly activities; such as, recycling will be promoted via fun games. This is aimed at moving Thailand’s tourism industry towards …

Tourism Authority of Thailand (TAT) expects around 13,200 travellers for the New Year holiday period for which a series of celebrations are in store. To memorably celebrate the nation’s Thainess and to incorporate tributes to the Thai monarchy as well as the happiness of the Thai people into the New Year celebrations this year, a traditional candle lighting and prayer ceremony, called Sang Thien Haeng Siam or Candlelight of Siam, will take place at Bangkok’s Sanam Luang and various locations nationwide and overseas on 31 December. Soraya Homchuen, Director of the Tourism Authority of Thailand in Mumbai commented, “Thailand will usher in 2017 with ‘the Candlelight of Siam’, which is a traditional ceremony that aims to encourage Thai people to preserve important features of Thai society, especially the nation, religion, and the monarchy. We would like to extend an invitation to our guests from India to join us for this ceremony and get an experience of a lifetime.” Globally, TAT expects to welcome around 375,000 international arrivals, up by five percent during the New Year holiday period (31 December, 2016 – 3 January, 2017), generating tourism revenue of around 55.5 billion Thai Baht or up by 12 percent from last year.

The Tourism Authority of Thailand (TAT) offices in Mumbai and Delhi took its the fourth edition of its B2B event ‘Luxurious Pleasure’ to four cities of Mumbai, Delhi, Ahmedabad and Kolkata. First held in 2013, Thailand’s ‘Luxurious Pleasure’ roadshow series is an addition to its staple annual roadshow and focuses on high-end holidays such as holidays on private islands and helicopter rides. Explaining Thailand’s focus on luxury, Soraya Homchuen, Director, Tourism Authority of Thailand – Mumbai, said, “Our two-city initiative is now a four-city show with Bengaluru, Kolkata and Ahmedabad now in the fray. We have noticed visible changes in buying behavior. This includes a growth in the number if travellers opting for five-star hotels and villas and a good response to market promotions with prices in the range of Rs 80,000 to Rs 150,000 for a week-long holiday. Today about 25 per cent of the Indian market is checking into luxury hotels and above (villas, private islands and yachts) and this is up from barely 10 per cent when TAT first launched its campaign to target the luxury segment. It is about strategy, sustainability and streamlining the industry with quality as a focus.” Thailand welcomed 1.06 million Indian travellers in 2015 and expects to cross 1.1 million in 2016, having hit over 700,000 Indian arrivals by August already. Homchuen added that TAT wants to grow high-end’s share of the pie by another five per cent. A change in the ratio of men: women travellers is also part of the goal. “Women comprise 23 per cent of the market currently and for this year we would like to bring this up to 30-35 per cent,” she said.

The Tourism Authority of Thailand (TAT) Mumbai has set its targets at 11 lakh tourists (1.1 million) for Indian arrivals by this year end. Soraya Homchuen, Director, TAT Mumbai, said, “Arrivals from India had already crossed 8,00,000 by the end of August 2016 and we are positive that India will achieve its arrivals target of 1.1 million by the end of the year. Indians have become tremendously savvy with checking on the on-ground situation in Thailand rather than falling for the odd sensationalist report that might crop up.” The Ministry of Culture is also giving free access to national museums and historical parks until 31 January, 2017 despite the mourning period. Moreover, the Ministry of Tourism and Sports, in collaboration with the public and private tourism sectors and TAT, is offering tourists as well as locals free bus service covering four routes from the National Stadium, Victory Monument, Wongwian Yai BTS Station, and the Bangkok Bus Terminal in Talingchan, to Sanam Luang. There were over 500 buses taking part in the initiative which will be open until 13 November, 2016.

The Tourism Authority of Thailand has announced that Bangkok’s Grand Palace is reopening its doors to tourists and visitors from November 1, 2016. Thailand is officially on a mourning period from October 14, 2016 to November 14, 2016, in remembrance of His Majesty King Bhumibol Adulyadej. However, it has announced that it will be business as usual and the mourning period will have no impact on travel plans of visitors. Nevertheless, the Tourism Authority of Thailand (TAT) has recommended travel agents and visitors to Thailand to check their bookings as well as monitor the local media and government announcements for updates before travelling. Soraya Homchuen, Director, TAT Mumbai said, “There will be some restrictions to tourist movements near the Grand Palace which is the official residence of the King as the Thai people will be gathering there to offer condolences to the king. The Ministry of Tourism & Sports (MoTS) along with the TAT has assured that most cultural, traditional and MICE events will still go on as per schedule with some minor adjustments. MoTS has ensured that all events and festivals, including sports tournaments and cultural traditions will go ahead as scheduled though tourists will have to maintain a sense of respect and appropriateness. Indians have become tremendously savvy with checking on the on-ground situation in Thailand rather than falling for the odd sensationalist report that might crop up. We look forward to celebrating 1.1 million arrivals by the end of the year.” For tourists, the Grand Palace is open every day from 08.30 to 15.30 hrs. Tourists and visitors are advised to enter and exit at the Wiset Chaisri Gate only.