Tag Archives: TAT

In 2016, Thailand welcomed 1.19 million Indian travellers, as per the recent numbers released by Department of Tourism, Thailand, and for 2017, the target is 14 per cent increase in revenue and eight per cent increase in footfalls expected from India alone. This was revealed by Soraya Homchuen, Director, Tourism Authority of Thailand, Mumbai. “The focus destinations this year will be mainly the local communities along with Chiang Mai, Krabi, Trat and Bangkok. While Thailand is a thriving modern nation that offers luxury and comfort of the 21st century, it’s the unique Thai traditions and attractions that are often most memorable for visitors. In 2017, Tourism Authority of Thailand (TAT) aims to offer ‘Value for Experiences’ to travellers coming to the Kingdom by focusing on ‘Unique Thai Local Experiences’. On a global scale, India is ranked sixth in terms of tourist arrivals in Thailand,” she revealed. TAT has announced the theme for 2017 – ‘Discover Unique Local Experiences’. The objective behind this campaign is to promote Thailand as a wealth of cultural heritage with a competitive edge in the travel and tourism sector. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing (Asia and the South Pacific) and brand ambassador Anusha Dandekar attended the event. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing (Asia and the South Pacific) said, “India has always been one of the significant markets for us as each year we see an increase in the footfalls. This year too we are expecting a phenomenal growth of 8 per cent. When you visit Thailand, you always discover something new and unique which makes you want to visit the kingdom time and again. This year, with Discover Unique Local …

The Tourism Authority of Thailand (TAT) announces the 37th edition of Thailand’s largest domestic tourism fair- the Thailand Tourism Festival (TTF), which will be held at Bangkok’s Lumpini Park. TTF will highlight some of the fun and fascinating attractions that can be enjoyed by local and international tourists travelling in the kingdom with free admission. The festival, which coincides with Chinese New Year 2017, will be held during 25-29 January, 2017, and is expected to attract over 650,000 visitors with 90 per cent of these visitors predicted to travel in Thailand in 2017. These trips could generate up to 400 million Baht in revenue. Soraya Homchuen, Director of the Tourism Authority of Thailand in Mumbai, said, “Thailand Tourism Festival will give all our tourists and travellers something to look forward to in the New Year. The festival will see Lumpini Park transformed into a mini representation of the kingdom with replicas of landmarks and instances of cultural events from all the regions along with musical performances and Thai cuisine.” At the TTF 2017, activities will be organised with 10 zones that highlight ‘Thainess’ from the five main regions of Thailand – the North, Northeast, East, South and Central regions. Each of the zones will have demonstrations of the local culture and cuisine. The ten zones at the Thailand Tourism Festival include Botanical Gardens, Discover Thainess in Five Regions, Unique Culinary delights, TAT Zone, TAT Recommended routes, Outdoor Fest to introduce new style of travelling, Main stage with performances, China Town, Geology Zone and Selfie zone. Also at the TTF 2017, eco-friendly activities; such as, recycling will be promoted via fun games. This is aimed at moving Thailand’s tourism industry towards …

Tourism Authority of Thailand (TAT) expects around 13,200 travellers for the New Year holiday period for which a series of celebrations are in store. To memorably celebrate the nation’s Thainess and to incorporate tributes to the Thai monarchy as well as the happiness of the Thai people into the New Year celebrations this year, a traditional candle lighting and prayer ceremony, called Sang Thien Haeng Siam or Candlelight of Siam, will take place at Bangkok’s Sanam Luang and various locations nationwide and overseas on 31 December. Soraya Homchuen, Director of the Tourism Authority of Thailand in Mumbai commented, “Thailand will usher in 2017 with ‘the Candlelight of Siam’, which is a traditional ceremony that aims to encourage Thai people to preserve important features of Thai society, especially the nation, religion, and the monarchy. We would like to extend an invitation to our guests from India to join us for this ceremony and get an experience of a lifetime.” Globally, TAT expects to welcome around 375,000 international arrivals, up by five percent during the New Year holiday period (31 December, 2016 – 3 January, 2017), generating tourism revenue of around 55.5 billion Thai Baht or up by 12 percent from last year.

The Tourism Authority of Thailand (TAT) offices in Mumbai and Delhi took its the fourth edition of its B2B event ‘Luxurious Pleasure’ to four cities of Mumbai, Delhi, Ahmedabad and Kolkata. First held in 2013, Thailand’s ‘Luxurious Pleasure’ roadshow series is an addition to its staple annual roadshow and focuses on high-end holidays such as holidays on private islands and helicopter rides. Explaining Thailand’s focus on luxury, Soraya Homchuen, Director, Tourism Authority of Thailand – Mumbai, said, “Our two-city initiative is now a four-city show with Bengaluru, Kolkata and Ahmedabad now in the fray. We have noticed visible changes in buying behavior. This includes a growth in the number if travellers opting for five-star hotels and villas and a good response to market promotions with prices in the range of Rs 80,000 to Rs 150,000 for a week-long holiday. Today about 25 per cent of the Indian market is checking into luxury hotels and above (villas, private islands and yachts) and this is up from barely 10 per cent when TAT first launched its campaign to target the luxury segment. It is about strategy, sustainability and streamlining the industry with quality as a focus.” Thailand welcomed 1.06 million Indian travellers in 2015 and expects to cross 1.1 million in 2016, having hit over 700,000 Indian arrivals by August already. Homchuen added that TAT wants to grow high-end’s share of the pie by another five per cent. A change in the ratio of men: women travellers is also part of the goal. “Women comprise 23 per cent of the market currently and for this year we would like to bring this up to 30-35 per cent,” she said.

A total of 79 buyers from India have registered till date for the 15th Thailand Travel Mart Plus Amazing Gateway to the Greater Mekong Subregion to be held for the first time in the northern Thai capital of Chiang Mai between June 8-10, 2016. This is currently the highest number and is projected to grow further before the registration deadline ends on March 15, 2016. Opened for the first time to ASEAN national tourism organisations, the event had registered 321 buyers of whom 142 were first timers, and 305 exhibitors of whom 72 were first timers, as of February 11 surpassing the last edition’s count of 258 sellers and 49 first-timers recorded in March 2015. Tourism Authority of Thailand (TAT) Governor Dr. Yuthasak Supasorn commented, “Such a large turnout of both buyers and sellers will help us meet one of the most important criteria cited by both sides in their feedback forms, which is to meet new people.” TAT is expecting 400 buyers from 50 countries.